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Digital Analytics Lead

2 weeks ago

Singapore This is an IT support group Full time
About the Role

We are seeking a highly skilled Digital Analytics Lead to join our team. In this role, you will lead marketing mix modeling and analysis by consulting on MMM models using Python, R, or other statistical tools.

You will conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Your excellent communication skills will enable you to guide customers through modeling discussions, explaining statistical concepts to both technical and non-technical audiences.