E-commerce Product Strategy Specialist
2 weeks ago
Job Overview
We are seeking a skilled E-commerce Product Strategy Specialist to join our team at Razer. In this role, you will play a key part in shaping the customer's journey leading up to the point of purchase.
Key Responsibilities
- User Journey Optimization: Analyze and optimize the user journey from initial site visit to product consideration. Collaborate with UX/UI designers to create compelling and intuitive interfaces that encourage exploration and engagement.
- Product Discovery and Navigation: Define and implement features that enhance product discovery and navigation. Work closely with the UX/UI team to ensure an intuitive and seamless browsing experience.
- Conversion Rate Optimization: Implement CRO strategies to increase conversion rates at various stages of the pre-purchase funnel. Conduct A/B testing and analyze data to identify and implement optimizations.
- Cross-Functional Collaboration: Partner with marketing, merchandizer, and store operation teams to align product initiatives with promotional campaigns. Ensure consistency in messaging and branding across the pre-purchase touchpoints.
- Analytics and Reporting: Establish and monitor key metrics related to pre-purchase engagement and conversion. Provide regular reports and insights to stakeholders, identifying areas for improvement.
- Product Development: Define product requirements, specifications, and features. Work closely with development teams to prioritize and manage the product backlog. Conduct user acceptance testing (UAT) to ensure product quality and functionality.
- Compliance and Security: Ensure that the E-commerce platform complies with relevant regulations and industry standards. Work with the IT and security teams to implement and maintain secure online transactions.
Requirements
- Bachelor's degree in Business, Marketing, Computer Science, or related field.
- At least 5 years of working experience in product development and in the ecommerce field.
- Proven experience specifically focused on pre-purchase strategies within E-commerce.
- Strong understanding of user behavior, market trends, and industry best practices.
- Experience with analytics tools and A/B testing methodologies.
- Excellent communication, collaboration, and project management skills.
- Familiarity with E-commerce platforms.
- Knowledge of digital marketing strategies specific to pre-purchase engagement.
- Experience with customer segmentation and personalization strategies.
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