Content Marketing Specialist

19 hours ago


Singapore beBeeMarketing Full time $60,000 - $120,000

We are seeking a Content Marketing Specialist to create compelling content and drive traffic through strategic marketing campaigns.

Key Responsibilities
  • Increase brand awareness, recognition and recall by developing strategies for lead generation, customer retention and loyalty
  • Coordinate marketing efforts with business units, finance, operations teams and other stakeholders
  • Manage marketing strategies, overseeing branding, advertising and promotional campaigns while generating leads through various organic and paid acquisition channels
  • Establish brand guidelines, defining and maintaining visual identity, including logos, colors, typography and overall aesthetics
  • Produce valuable content across all marketing channels by analyzing consumer behavior
  • Measure and report on marketing campaign performance, gaining insights and assessing against goals
Requirements
  • Degree in Marketing or relevant field.
  • Knowledge of website analytics tools
  • Setup and optimization of Google Adwords campaigns
  • A sense of aesthetics and passion for copy and corporate communications
  • Experience identifying target audience and developing engaging collateral
  • Skill in social media engagement and marketing

We place equal importance on a candidate's resourcefulness, adaptability and ability to prioritize and find solutions appropriate for each situation.



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