Global Marketing Director

1 week ago


Singapore KAIROS GLOBAL SEARCH PTE. LTD. Full time
Responsibilities">

The Regional Brand Manager will be responsible for:

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  • Developing and executing regional brand strategies aligned with corporate objectives and local market nuances
  • Ensuring brand consistency across all touchpoints, including digital, traditional media, and customer communications
  • Conducting market research, competitor analysis, and consumer insights to refine branding efforts
  • Leading multi-channel marketing campaigns, including digital, social media, and offline activations
  • Collaborating with product, sales, and local marketing teams to support product launches and customer engagement
  • Managing brand storytelling, content development, and public relations strategies
  • Positioning the brand as a trusted leader in wealth management, fintech, investment, or corporate banking
  • Developing thought leadership initiatives, such as industry reports, expert insights, and executive branding
  • Implementing customer segmentation strategies to enhance personalization and client retention
  • Ensuring all brand and marketing activities adhere to financial industry regulations and compliance guidelines
  • Partnering with legal and compliance teams to approve marketing materials and campaigns
  • Monitoring brand reputation and managing crisis communication strategies when necessary
  • Working with advertising agencies, media partners, and digital platforms to optimize brand campaigns
  • Aligning with global and local teams to adapt branding strategies for different financial markets
  • P Presenting brand performance reports and strategic recommendations to senior leadership


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