Marketing Senior Officer

1 month ago


Singapur, Singapore UPS Full time

Job Title: Senior Marketing Officer

The Senior Marketing Officer plays a key role in supporting the execution of CRM campaigns across Asia, driving business performance and customer engagement initiatives through innovative marketing tactics. This role requires strong analytical skills, with a focus on data analysis and insights to inform CRM program evaluation and refinement.

Key Responsibilities:

  • Support the implementation of relationship marketing activities for countries in Asia, coordinating with key stakeholders and managing internal data.
  • Develop strategic analyses based on secondary research, regional internal research, and customer data analysis to drive CRM program innovation and improvement.
  • Support CRM program design and forecasting work, focusing on digital platforms and various business goals.
  • Maintain a database of customer information, including profiling data and performance metrics.
  • Report and monitor campaign performance, using UPS data systems to develop a model approach for measuring marketing initiative results.
  • Analyze customer relationships and identify gaps for penetration opportunities.
  • Generate reports and analysis for management review and approval.

Requirements:

  • Diploma or Bachelor's degree in Business Studies, Marketing, Statistics, Finance, or Strategy.
  • Two years of experience in a similar role, preferred.
  • Fast learner, proactive team player, and ability to work in a fast-paced environment.
  • Proficient in database knowledge, with strong data mining skills.
  • Strong organizational and problem-solving skills.
  • Fluent in English and Mandarin, preferred.
  • Proficiency in MS Office applications, especially Excel and Access.

Employee Type: Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.



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