Marketing Senior Officer
1 month ago
Job Title: Senior Marketing Officer
The Senior Marketing Officer plays a key role in supporting the execution of CRM campaigns across Asia, driving business performance and customer engagement initiatives through innovative marketing tactics. This role requires strong analytical skills, with a focus on data analysis and insights to inform CRM program evaluation and refinement.
Key Responsibilities:
- Support the implementation of relationship marketing activities for countries in Asia, coordinating with key stakeholders and managing internal data.
- Develop strategic analyses based on secondary research, regional internal research, and customer data analysis to drive CRM program innovation and improvement.
- Support CRM program design and forecasting work, focusing on digital platforms and various business goals.
- Maintain a database of customer information, including profiling data and performance metrics.
- Report and monitor campaign performance, using UPS data systems to develop a model approach for measuring marketing initiative results.
- Analyze customer relationships and identify gaps for penetration opportunities.
- Generate reports and analysis for management review and approval.
Requirements:
- Diploma or Bachelor's degree in Business Studies, Marketing, Statistics, Finance, or Strategy.
- Two years of experience in a similar role, preferred.
- Fast learner, proactive team player, and ability to work in a fast-paced environment.
- Proficient in database knowledge, with strong data mining skills.
- Strong organizational and problem-solving skills.
- Fluent in English and Mandarin, preferred.
- Proficiency in MS Office applications, especially Excel and Access.
Employee Type: Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
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