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3 days ago
Digital Advertising Manager
As a seasoned digital advertising expert, you will be responsible for conceptualizing, implementing, and optimizing paid ad campaigns across various platforms.
Key Responsibilities:- Conduct thorough keyword research to inform campaign strategy.
- Create compelling ad creatives, headlines, and calls-to-action that drive results.
- Optimize campaigns for cost-per-click (CPC), click-through-rate (CTR), return-on-ad-spend (ROAS), and conversions using data-driven decision making.
- Implement and maintain tracking with analytics tools.
You will also be responsible for analyzing performance metrics and producing regular reports. To succeed in this role, you should have a strong understanding of performance marketing key performance indicators (KPIs) and proficiency in industry-standard tools.
Requirements:- At least 2 years experience in managing paid advertising campaigns.
- Strong knowledge of performance marketing KPIs, including cost-per-acquisition (CPA) and return-on-investment (ROI).
- Proficient in tools such as Google Ads Manager, Meta Business Suite, and Google Analytics.
Able to manage multiple ad accounts and campaigns simultaneously, analytical, detail-oriented, and ROI-focused, fluent in English.
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