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Digital Advertising Expert

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Singapore beBeeDigitalAdvertising Full time $90,000 - $120,000

Digital Advertising Specialist

Job Overview

As a Digital Advertising Specialist, you will play a pivotal role in driving the success of our EdTech brand by leveraging your expertise in managing and scaling Meta Ads and Google Ads.

  • Develop and execute high-performing ad campaigns across Meta Ads Manager and Google Ads platforms to drive leads and revenue growth.
  • Conduct competitor analysis and audience research to refine targeting strategies and stay ahead of the competition.
  • Monitor ad performance, optimize campaigns for reduced Cost-Per-Lead (CPL) and improved Return-On-Ad-Spend (ROAS).
  • Analyze data and generate insightful reports to inform marketing strategies and drive business growth.
Requirements

To succeed in this role, you will need:

  • Proven experience in running Meta Ads and Google Ads for EdTech companies, with a focus on international markets.
  • A deep understanding of campaign structure, budgeting, keyword strategy, ad copy creation, and bid optimization.
  • Strong knowledge of data interpretation using tools like Google Analytics, Meta Business Suite, and similar platforms.
Preferred Skills

While not required, experience with CRM tools like HubSpot or Zoho and basic knowledge of landing page design and optimization are beneficial. Certification in Google Ads or Meta Ads is also considered advantageous.

Benefits

As a valued member of our team, you can expect:

  • A competitive salary and performance-based incentives.
  • The opportunity to work with a fast-growing EdTech brand, gaining exposure to international markets and growth-focused campaigns.
  • A dynamic and collaborative team culture.