Brand Manager

1 month ago

Singapur, Singapore Luxasia Full time
Job Title: Brand Manager

Reporting to the Senior Brand Manager/Business Manager, this role will be accountable for developing, planning, and executing marketing, public relations, sales, and promotional strategies within the brand's guidelines to support and achieve the sales plan. The successful candidate will work closely with the General Manager to oversee, orchestrate, and execute the brand's CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer-focused.

The ideal candidate will possess a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality. They will enjoy spending time in the market to understand customer problems and find innovative solutions for the broader market.

The Brand Manager will be fully responsible for driving all marketing planning and all communications, activations of the brand within Singapore. To succeed in this role, the candidate must be a strong marketing professional with a clear understanding of consumer marketing in the channel and the communications and media landscape across Singapore, with a high sensitivity to beauty. The ideal candidate will also have retail/commercial experience and past experience managing a full brand P&L. A strong knowledge of CRM strategy and analytics will be an added advantage.

Key Responsibilities:Channel & Retail Marketing
  • Develop and implement a go-to-market channel marketing plan, including promotion, animation partnerships, and consumer activations.
  • Ensure timely and perfect execution of all marketing activations offline and online at all times.
  • Play a key role in new POS openings, including boutiques and SIS.
  • Analyze potential partner relationships for product range, positioning strategy, pricing, and promotions.
  • Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations before, during, and post animation.
  • Deepen channel customer development through CRM program activation.
Product Management
  • Consolidate and update marketing team on post-campaign reports and provide sales results and analysis monitoring. Report all ROI of all programs for management reporting and feedback.
  • Be responsible for all forecasting and sampling management for product launches and trade and retailer activities.
  • Manage and track the flow of product registration in Singapore to ensure timely registration.
  • Conduct market trend analysis, monitor competitors' moves, and plan proactive actions.
  • Be responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales, and training teams, with the aim to build brand awareness, recruit new customers, retain existing customers, and increase purchase consumption.
  • Business and channel sales performance tracking and analysis, launch follow-up, and action plan development.
  • Implement Door-by-Door Marketing plan (CRM, events, and promotions).
  • Budget Management: Responsible for full P&L.
Customer Relationship Marketing (CRM)
  • Define the Brand's local CRM campaign priorities.
  • Build CRM campaign calendar.
  • Ensure that customer segmentation remains up to date and relevant for each campaign.
  • Develop relevant and engaging brand communications behind the right product mix.
  • Master, improve, and maximize the usage of customer information (purchase history) in developing relevant marketing programs. Define and execute CRM analytics.
  • Strategize, develop, and execute CRM programs for the brand.
  • Evaluate CRM campaigns against target KPIs and share learnings.
Requirements:
  • More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
  • Experience in luxury beauty or consumer brand will be advantageous.
  • Good business insights to the industry and strong business acumen.
  • Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
  • Strong understanding of the P&L of the business.
  • Excellent communication and presentation skills.
  • Proven track sales record in a target-driven environment.
  • Strong people management experience with the ability to motivate, inspire, coach, and develop people.
  • Meticulous with a strong analytical mind.
  • Creatively driven to think out of the box.
  • Strong ability to multi-task; strong project management skills with good time management ability.
  • Have a keen interest, a good eye, and passion for beauty.

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