
Digital Fundraising Specialist
6 days ago
About the Role:
This exciting role is responsible for developing and executing online fundraising strategies to engage donors and drive financial support for our community services. The successful candidate will have a proven track record of successfully managing online fundraising campaigns, with a strong understanding of digital marketing fundamentals and tools.
Duties and Responsibilities:
- Develop and execute online fundraising strategies to engage donors and generate financial support for our community services.
- Plan, manage and optimise online fundraising campaigns across multiple platforms, including but not limited to websites, social media, email and crowdfunding.
- Create compelling fundraising appeals, stories and content to inspire donations and engage supporters.
- Utilise data-driven insights to optimise fundraising campaigns, track performance metrics and identify future opportunities.
- Leverage on marketing automation for donor engagement and retention.
Requirements:
- Proven experience with a track record of successfully managing online fundraising, eCommerce or digital marketing campaigns.
- Strong understanding of digital marketing and fundraising fundamentals and tools - including UI/UX, Google Analytics, Google Tag Manager, SEO, SEM, programmatic ads.
- Excellent written and verbal communication skills, with the ability to craft compelling fundraising appeals and donor communications.
- Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions.
Benefits:
- The opportunity to work in the social services sector and advance the interests of vulnerable groups in the community.
- A collaborative team environment that values open dialogue and integrity.
- A comprehensive induction program to ensure a smooth transition into the role.
Other Requirements:
- Passion to work in the social services sector, and advance the interests of vulnerable groups in the community.
- Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members.
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