Digital Marketing

Reports to: Head of Digital Fundraising, Retention & Operations

**About WWF-Singapore**

World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. WWF Singapore works closely with local stakeholders towards a greener and more sustainable Singapore and the region around us. We work to address key conservation areas, such as climate change, sustainable finance, deforestation, illegal wildlife trade, marine conservation, and sustainable production and consumption, through collaboration, education and outreach efforts involving the community, businesses, and governments. For more information, please visit wwf.sg.

**Major Functions**

In this critical role for the organization, as part of the Individual Fundraising team, you will play a key role in ensuring that we grow our financial support through all digital channels, and that our digital platforms are optimised to help us attract and convert new supporters and donors. We are looking for an effective digital marketer with people management skills, who is capable of mobilising, inspiring and developing a high performing, multi-channel digital team and will have extensive experience in designing and delivering successful multi channel performance digital campaigns. You will have a track record of growing engagement and support on social media and overall digital channels and expertise in delivering high-performing digital strategies.

**Major Duties & Responsibilities**

As a Manager you will be able to demonstrate:
**People and project management skills**:

- Take the lead responsibility for the operational running of digital fundraising activities and programmes
- Manage and develop the Senior Digital Marketing Executive, the Digital Marketing Executive and the Graphic Designer
- Build and manage relationships with internal and external stakeholders, such as partners and agencies

**Strategic planning & proven track record of digital sales delivery**:

- Deep understanding of Sales/Fundraising concept
- Look for opportunities to move digital fundraising forward and identify new channels for digital acquisition to generate more funds for WWF-Singapore
- Launch always-on and also specific lead generation campaigns to keep generating leads on a monthly basis
- Ensure that all WWF-Singapore’s digital channels are optimised and utilised for fundraising purposes (when possible), as well as develop standalone fundraising appeals (one time campaigns or seasonal campaigns) and make recommendations for improvements
- Plan WWF-Singapore’s digital fundraising strategy long-term

**Managing media spend and planning both with internal capacity and via 3rd party agencies and marketplaces**:

- Experience in managing agencies and in house teams
- Search for and manage the relationship with digital agencies or other digital suppliers
- Digital Media buy (ad budgeting)
- Strong experience using data analytics tools

**Creative mindset to conceptualize new digital marketing campaigns**:

- Creativity and innovative approaches to new campaigns and projects
- Understanding of data flow and supporter journeys from beginning to end

**Budget management and a complete understanding of metrics for income generation** **(ROI, CPL, CPA)**:

- Build and manage digital budgets and monitor and report on results to make ensure digital fundraising delivers on target
- Analyse existing projects and programmes to help determine viability and prioritise, and allocate resources and budgets

**Software management and Web design skill set**:

- Collaborate with web development and web design teams to provide guidance on marketing-related aspects of WWF-Singapore’s fundraising and lead generation websites
- Knowledge and experience of web development is not required but will be an advantage
- Understanding of integration of platforms (APIs)
- Understanding of UX and UI
- Platform management execution

**Profile**

**Required Qualifications**
- Bachelor’s Degree, Post Graduate Diploma, Professional Degree, Business Studies/Administration/Management, Commerce, Marketing, Media, Communications, Arts, or equivalent experience
- At least 6 year(s) of working experience in the related field is required for this position
- Good written English, with a flair for writing and producing online content
- Able to manage multiple tasks and deliver on tight time-frames
- Excellent project management skills
- Strong attention to details and good interpersonal and vendor management skills
- Strong familiarity with managing paid social media platforms such as Facebook, LinkedIn, Twitter, TikTok, and Instagram
- Experience with Google Ads suites
- Experience with building or designing web pag