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Postgraduate and Continuing Education Digital Marketing Specialist

3 weeks ago

Singapore beBeeDigital Full time $100,000 - $120,000
Job Title:

Digital Marketing Manager - Postgraduate and Continuing Education

Description:

We are seeking a skilled Digital Marketing Manager to drive impactful marketing initiatives for our postgraduate and continuing education programs. This exciting role offers the opportunity to shape our digital presence and engage with a diverse audience of healthcare professionals.

The successful candidate will be instrumental in implementing integrated marketing and business development plans, creating and managing digital campaigns, optimising SEO/SEM and paid media, and designing targeted outreach to institutional partners and professional associations.

Key Responsibilities:
  • Implementing integrated marketing and business development plans to support student recruitment and enhance programme branding across postgraduate and continuing education portfolios.
  • Creating and managing digital campaigns on social media and other relevant platforms to engage healthcare professionals.
  • Optimising SEO/SEM and paid media to improve visibility, lead generation, and conversions.
  • Designing targeted outreach to institutional partners, hospitals, healthcare groups, and professional associations to build awareness and generate leads.
  • Overseeing creation of high-quality marketing content including brochures, eDMs, videos, case studies, and event promotions.
  • Managing the microsite/website and ensuring all content is accurate, updated, and SEO-aligned.
  • Identifying and coordinating participation in relevant roadshows, webinars, and professional conferences.
  • Monitoring and analysing key marketing metrics and recommending data-driven improvements.

Requirements:

To succeed in this role, you will require:

• A recognised degree in Marketing, Communications, Business, or a related discipline.

• Minimum 2–3 years of hands-on experience in marketing, with demonstrated ability in business development as well as B2C digital and B2B marketing.

• Strong proficiency in digital marketing tools and platforms.

• Competent in data analysis tools (e.g., Google Analytics) to monitor campaign effectiveness.

• Excellent written and verbal communication skills with the ability to craft clear and compelling messages tailored to different audiences.

• Strong project management, multitasking, and organisational skills.