Brand Strategist
1 day ago
AD ASTRA CONSULTANTS PRIVATE LTD. is seeking a seasoned Brand Manager to spearhead our marketing efforts and drive brand growth. As a key member of our team, you will be responsible for developing and executing brand strategies that align with our business objectives.
Key Responsibilities:- Develop and implement brand strategies that drive growth and maintain consistency across various market segments.
- Conduct market research to identify opportunities, trends, and competitive dynamics, and leverage this insight to optimize brand presence.
- Manage relationships with media agencies, oversee media buying, and coordinate with advertising and ad design agencies to develop and execute promotional campaigns.
- Lead the creation and implementation of integrated marketing campaigns, including digital, print, and experiential initiatives, to effectively reach target audiences and drive brand objectives.
- Define and communicate the brand's unique value proposition, ensuring all brand messaging and positioning are consistent and resonate with our target consumers.
- Oversee new product launches, including market positioning, go-to-market strategies, and promotional activities, and monitor and assess launch performance to drive ongoing improvements.
- Track and manage brand health metrics, including awareness, perception, and loyalty, and implement strategies to enhance brand equity and address any issues that may arise.
- Collaborate with internal teams, including sales, product development, and creative, to ensure alignment with brand goals, and lead and motivate a team to achieve brand objectives.
- Develop and manage the brand budget, ensuring effective allocation of resources and maximizing return on investment, and track financial performance and adjust strategies as needed.
- Bachelor's degree in marketing, business administration, or a related field, with an MBA or advanced degree being advantageous.
- 5 to 10 years of experience in brand management, with a strong focus on the food industry.
- Extensive experience with media agencies, media buying, advertising, ad design, and promotions houses.
- Strong understanding of distribution networks and sales dynamics.
- Excellent analytical skills, with the ability to interpret data and make informed decisions.
- Creative thinker with strong problem-solving abilities and attention to detail.
- Exceptional communication and presentation skills, with the ability to influence stakeholders and drive results.
- Proficiency in digital marketing tools and platforms.
- Ability to work largely on the ground, engaging directly with market dynamics.
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