Strategic Micro-Marketing Expert

2 weeks ago


Singapore beBeeMarketing Full time $80,000 - $120,000
Executive Marketing Specialist

We are seeking an experienced Executive Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns that drive business results.

  • Develop and implement micro-marketing campaigns tailored to specific customer segments and local markets.
  • Analyze market trends and customer insights to identify opportunities for targeted marketing initiatives.
  • Collaborate with the sales team to align marketing strategies with sales goals and objectives.
Key Responsibilities:
  • Plan, organize, and execute events to promote retail banking products and services.
  • Coordinate logistics, including venue selection, vendor management, and event promotion.
  • Ensure events are executed within budget and achieve desired outcomes.
Campaign Management:
  • Create and manage multi-channel marketing campaigns, including digital, print, and in-branch promotions.
  • Monitor and analyze campaign performance, providing regular reports and insights to optimize future efforts.
  • Work with creative teams to develop compelling marketing materials and content.
Customer Engagement:
  • Develop initiatives to enhance customer experience and build brand loyalty.
  • Implement feedback mechanisms to gather customer insights and improve marketing efforts.
  • Engage with customers through various channels, including social media, email, and in-person events.
Qualifications:
  • Diploma in Marketing or Events-related field.
  • 2 years of experience in marketing and events.
  • Role Specific Technical Competencies: Excel.


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