Marketing Director, ASEAN&HK

Ingram Micro Kallang, Central Singapore Community Development Council, Singapore
Overview
The Director Marketing of ASEAN+Hong Kong
will be responsible for leading our Corporate Marketing, Agency Ingram Micro and Platform Marketing strategy for ASEAN+Hong Kong, supporting the growth of Ingram Micro as the IT Industry's most desired business partner. Our goal is to drive outcome marketing and you are expected to scale high-performing marketing programs, introduce consultative selling skills, develop marketing plans using data analytics and influence sales growth and converting sales through strategic marketing in the platform.
To do this, we modernize our marketing capabilities and automate our marketing practices, strengthen Ingram Micro's brand and develop the talent inside Marketing, Agency Ingram Micro business.
This role will sit on our ASEAN+Hong Kong and Marketing, Senior Leadership Team (SLT), reporting directly to the Executive Director, Global Marketing (APAC) and responsible to the Chief Country Executives (CCEs) in ASEAN+Hong Kong. Responsible for Six Countries Marketing P&L, in-country business growth and growing our Marketing Operating Income (OI). You will also foster strong relationships with regional and local Vendor Representatives who rely on Ingram Micro to generate profitable growth. You are expected to manage the six countries stakeholders, vendors and drive success in each of the independent market.
Your role:
Lead the six countries (ASEAN+Hong Kong cluster) marketing team for setting vision, strategy, and direction to be aligned with business objective and go-to-market strategy.
Lead a diverse team of marketers, span across six countries, with different maturity, business requirements, diverse culture, business stakeholders and more
Manage six profitable marketing P&L, with continuous growth of vendors/partners marketing programs and increase of YOY net marketing incomes.
Engage and build relationships with six countries vendors and align marketing plan to the specific market
Drive shared services in this cluster for opportunities and optimization
Sit in each of the six countries senior leadership team, as the marketing lead in understanding the business and prescribing the marketing solution
Develop and execute the growth marketing strategy (by country) to drive the company's key performance metrics including pipeline, revenue, net retention, upsell, and growth targets.
Building each of the country's Ingram Micro's brand equity, establish a strong brand for Ingram Micro in the marketplace.
Plan and manage the respective country's marketing budget on a monthly, quarterly, and annual basis with delivery or ROI to budget
Scale high performance marketing programs for each of the countries. Introduce consultative selling skills, develop marketing plans to achieve marketing outcome.
Drive respective country's marketing operation excellence by automates marketing administration and ensure compliance regulations are consistent and adhere.
Drive country's bespoke digital marketing campaigns, establish modern digital marketing services, focus on data & analytics for insights to drive incremental revenue stream from a better Customer Platform Experience.
Provide leadership to country's digital content creation that drive creative and engaging contents that not only as a differentiator but as a audience builder and content that drive conversions.
Build a team of inhouse Marketing professionals that the vendors, partners and Ingram Micro stakeholders depend on for solving the business challenges, scale businesses and establishing a strong brand for Ingram Micro.
Lead the modernization of our Marketing efforts by digitizing the operations for efficiency, excellence and compliance management.
Establish strong relationships with the country and regional Vendor Representatives to communicate how Ingram Micro serves as a trusted and innovative business partner in each of the ASEAN+Hong Kong countries.
Proficiency in influencing change through vision and inspiration - A Change Agent to manage and drive change implementation between the Marketing and the stack holders to ensure adoption, effectiveness, and smooth implementation.
Collaborate with the country's product teams, sales teams, digi-operation team and other marketing functions to define and lead growth initiatives that drive acquisition, retention, expansion, and referrals in each segment, including vendor, end user, channel partner, eco-system partner, etc.
Collaborate with country's product and sales to ensure proper process and management of marketing leads to support exceptional efficient lead scoring, lead management, enhanced data quality, and improved lead quality.
Foster relationships with the respective country's key media contacts, key opinion leader and influencers to drive and influence media coverage and exposure.
What you bring to the role:
Bachelor's Degree in marketing or related field, or equivalent combination of education and experience required
15+ years' experience in distribution, technology, product, or services industries with 10+ years in a senior leadership capacity and leading through subordinate managers.
Extensive, relevant, and proven IT Channel, distribution, and vendor experience.
Extensive, relevant, and proven Channel Marketing and Corporate Marketing experience, with deep knowledge about Digital Marketing, Demand Generation, and experience with eCommerce
Proven commercial marketing experience specifically in strategy, digital marketing, marketing intelligence, content development and packaging.
Highly Collaborative & Consultative leader with industry expertise in B2B or B2C sales for consumer technology, hardware, software, networking, digital, mobility and systems management.
Motivational leader, able to encourage, inspire and build team spirit among associates, bringing about mutual respect and cooperation.
Financial and analytical mindset to drive profitable Marketing P&L and use Big Data and Business Intelligence to drive opportunities and operation excellence.
A strategic, yet engaging and hands-on individual, highly capable of operating and excelling at the strategic and tactical positions.
Excellence in Marketing Operations capabilities to drive Marketing Operation Excellence and Governance.
Strong in project management experience, analytical/critical thinking skills, resourceful, problem-solver, who is comfortable with new technologies and concepts.
Change-oriented, proactive in thinking about the business, drive marketing evolution and bringing new solutions to the table.
Strong interest in working in a large and fast-paced international organization.
Great understanding about delivering results with marketing that benefit the business, and can expertly communicate how those results impact a P&L.
Skilled in developing Marketing plans, directly contributing to our strategic business plans, and tracking Key Performance Indicators (KPI) and Return on Investments (ROI).
You are a great networker, communicator, influencer, timekeeper, facilitator, and leader.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
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