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Climate Solutions Marketing Leader

2 weeks ago

Singapore beBeeMarketing Full time
Lead Climate Solutions Marketing

Join a global team to drive marketing and communications strategies across Asia Pacific, Middle East & Africa (CSAME).

This role is responsible for accelerating growth, strengthening stakeholder engagement, and positioning the brand as a thought leader in intelligent climate solutions.

As a visionary leader, you will partner with business units, geographies, and functions to deliver compelling narratives, impactful campaigns, and strategic insights that elevate the brand and business outcomes.

Key Responsibilities:

  • Strategic Leadership & Influence:
  • Develop and execute a forward-looking marketing and communications strategy aligned with business objectives and growth ambitions.
  • Serve as a strategic advisor to senior leadership, influencing decisions through market insights, brand intelligence, and stakeholder feedback.
  • Champion a proactive, performance-driven marketing culture that embraces innovation, agility, and measurable impact.
  • Brand Stewardship:
  • Lead brand development and positioning efforts to ensure consistency, relevance, and resonance across all touchpoints.
  • Collaborate cross-functionally with Product, Channel, and Zone leadership to align messaging and amplify brand equity.
  • Internal Communications:
  • Design and implement internal communication strategies that foster employee engagement, cultural alignment, and organizational transparency.
  • Drive storytelling initiatives that connect employees to the company's mission, values, and strategic priorities.
  • External Communications & Public Relations:
  • Lead external communications including media relations, executive visibility, and stakeholder engagement.
  • Cultivate relationships with key media, industry influencers, and partners to amplify the brand's thought leadership and market presence.
  • Digital Marketing & Innovation:
  • Oversee digital strategy including web, social media, and digital advertising to enhance visibility and engagement.
  • Leverage data and analytics to optimize campaigns and drive continuous improvement.
  • Market Intelligence & Insights:
  • Conduct market research and competitive analysis to identify trends, opportunities, and risks.
  • Translate insights into actionable strategies that inform business decisions and marketing priorities.