Director of Content Strategy

7 days ago


Singapore SP Group Full time
Job Overview

We are seeking a skilled Corporate Communications Lead to join our Communications team at SP Group. As a key member of the team, you will be responsible for developing and implementing integrated content and communication strategies to drive the company's vision.

Key Responsibilities:
  • Develop and implement strategic communications plans to enhance brand awareness and support business growth.
  • Collaborate with business units to develop content and messaging strategies that resonate with various target audiences.
  • Manage day-to-day media relations and PR activities, engaging mainstream, trade, and digital media on strategic content pitches.
  • Write and produce a wide variety of content, including press releases, op-eds, interviews, and marketing materials.
  • Lead the development and execution of digital marketing and social media campaigns, managing local and overseas websites.
  • Cultivate and maintain strong media relationships and support business units with communications and marketing-related matters.
  • Manage crisis communications and participate in the emergency response team.
Requirements:
  • More than 8 years of experience in designing and executing strategic communications plans for business solutions and services companies.
  • Demonstrated track record in driving brand awareness and business growth through effective communications.
  • Exceptional writing and storytelling capabilities for a wide range of content and channels.
  • Proven expertise in leveraging multiple platforms and channels for integrated campaigns.
  • Strong interpersonal skills and experience working with media and executive leadership teams.


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