Marketing Strategy Director
7 days ago
Job Summary: AISA CAFE PTE. LTD. is seeking a seasoned Marketing Strategy Director to lead the development and implementation of our company's online marketing strategies. This key role involves collaborating with the sales and marketing team, managing our social media presence, identifying market trends, and coordinating advertising efforts.
About the CompanyWe are a forward-thinking company committed to delivering innovative solutions to our customers. Our team is passionate about creating engaging content and building strong relationships with our audience.
Key Responsibilities
- Meet with the sales and marketing team to discuss digital marketing strategies.
- Design and implement online marketing strategies across all digital platforms.
- Manage our social media platform and web advertising.
- Develop social media strategies.
- Analyze site traffic, including click navigation, shopping patterns, and purchase conversion.
- Assess the online user experience and develop strategies to improve it.
- Maintain customer communications through weekly reports, news articles, and industry guides.
- Monitor and maintain the media budget.
- Prepare and present digital marketing reports.
Requirements and Qualifications
- In-depth knowledge of digital marketing techniques.
- Experience with social media networking and advertising.
- Ability to work well under pressure.
- Knowledge of the latest technology and trends within the industry.
- Good interpersonal skills.
- Strong communication and presentation skills.
- Detail-oriented with strong organizational skills.
- Ability to conduct thorough research.
- Ability to work independently and as part of a team.
- Strong problem-solving skills.
- Willingness to stay updated on industry trends.
- Experience in training and mentoring staff.
- Degree or Diploma or minimum three years relevant work experience.
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