Business Development Marketing Specialist

6 days ago


Singapore APEX RETAIL PTE. LTD. Full time
Job Summary:

We are seeking a highly motivated Business Development Marketing Specialist to join our team at APEX RETAIL PTE. LTD.

Key Responsibilities:
  • Campaign Planning and Execution: Develop and execute strategic marketing campaigns across digital and social media channels to effectively reach target audiences.
  • Content Creation: Produce engaging content, including social media posts, email campaigns, blog articles, and promotional materials that align with our brand messaging.
  • Social Media Management: Manage and maintain our social media presence, including content creation, posting schedules, community engagement, and performance tracking.
  • SEO and SEM: Assist in implementing SEO and paid advertising strategies to increase website traffic, improve search engine rankings, and maximize return on investment.
  • Brand Management: Support brand-building initiatives and ensure consistent messaging across all channels.
  • Data Analysis and Reporting: Track, analyze, and report on key metrics for campaign performance and overall brand reach. Use insights to optimize future campaigns.

Partnerships and Collaborations: Identify and coordinate partnership opportunities, influencer collaborations, and sponsorships to enhance brand exposure.

Benefits for Staff:

  • Birthday Leave and Celebration
  • Medical Coverage
  • Bonus Plan
  • Chinese New Year - Company Lunch and Gift
  • Apex Family Annual D&D and Recognition Awards
  • Monthly Team Bonding Events
  • Marriage Leave and Gift
  • Newborn Gift
  • Professional Training and Development
Requirements:

To be successful in this role, you will need:

  • Market Research Skills: Stay up-to-date with market trends and consumer behavior.
  • Microsoft Office Proficiency: Utilize Microsoft Office tools to create engaging content and track performance metrics.
  • Advertising Expertise: Develop and execute effective advertising strategies to reach target audiences.
  • Data Analysis Skills: Track, analyze, and report on key metrics for campaign performance.
  • Social Media Management: Manage and maintain our social media presence.
  • Marketing Knowledge: Stay current with industry trends and best practices in marketing.
  • Digital Marketing Skills: Develop and execute digital marketing campaigns.
  • Writing Skills: Produce engaging content that aligns with our brand messaging.
  • Brand Management: Support brand-building initiatives.

Estimated Salary Range: SGD 60,000 - SGD 80,000 per annum based on experience and qualifications.



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