Business Development Marketing Specialist
6 days ago
We are seeking a highly motivated Business Development Marketing Specialist to join our team at APEX RETAIL PTE. LTD.
Key Responsibilities:- Campaign Planning and Execution: Develop and execute strategic marketing campaigns across digital and social media channels to effectively reach target audiences.
- Content Creation: Produce engaging content, including social media posts, email campaigns, blog articles, and promotional materials that align with our brand messaging.
- Social Media Management: Manage and maintain our social media presence, including content creation, posting schedules, community engagement, and performance tracking.
- SEO and SEM: Assist in implementing SEO and paid advertising strategies to increase website traffic, improve search engine rankings, and maximize return on investment.
- Brand Management: Support brand-building initiatives and ensure consistent messaging across all channels.
- Data Analysis and Reporting: Track, analyze, and report on key metrics for campaign performance and overall brand reach. Use insights to optimize future campaigns.
Partnerships and Collaborations: Identify and coordinate partnership opportunities, influencer collaborations, and sponsorships to enhance brand exposure.
Benefits for Staff:
- Birthday Leave and Celebration
- Medical Coverage
- Bonus Plan
- Chinese New Year - Company Lunch and Gift
- Apex Family Annual D&D and Recognition Awards
- Monthly Team Bonding Events
- Marriage Leave and Gift
- Newborn Gift
- Professional Training and Development
To be successful in this role, you will need:
- Market Research Skills: Stay up-to-date with market trends and consumer behavior.
- Microsoft Office Proficiency: Utilize Microsoft Office tools to create engaging content and track performance metrics.
- Advertising Expertise: Develop and execute effective advertising strategies to reach target audiences.
- Data Analysis Skills: Track, analyze, and report on key metrics for campaign performance.
- Social Media Management: Manage and maintain our social media presence.
- Marketing Knowledge: Stay current with industry trends and best practices in marketing.
- Digital Marketing Skills: Develop and execute digital marketing campaigns.
- Writing Skills: Produce engaging content that aligns with our brand messaging.
- Brand Management: Support brand-building initiatives.
Estimated Salary Range: SGD 60,000 - SGD 80,000 per annum based on experience and qualifications.
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