Consumer Business Insights Manager

3 weeks ago

Singapore Haleon Full time
  • About the Role

  • The Consumer Business Insights Manager at Haleon will lead the category thinking on the learning agenda and set up primary design research activities.

  • This role will be integrated into both a dynamic and growing SEAT CBIA team in Haleon, as well as the Area Marketing team in SEAT.

  • You will be responsible for building deep consumer and category understanding and bringing that to life and back into the business via analytics and tracking.

  • Key Responsibilities

    • Drive broad consumer insights topics from deep consumer and category understanding to exploration of touchpoints involved in consumer journeys across media, digital, and shopper.

    • Innovation-related consumer work across the innovation funnel, from identifying whitespaces to concept development and testing and post-launch evaluation.

    • Business insights and action across brand tracking, communication evaluation, copy testing.

    • Leading business intelligence for the category in SEAT – tracking category and brand performance, market share, growth, and mapping performance and the landscape via consumption data and internal sell-out data.

    • Leading conversations around category opportunities across pricing, promotion, mix, etc.

    • Data analytics for specific pieces relevant to the category – MMMs, pricing analyses, and trackers, etc.

    • Category meta-analyses, workshops, and broader projects around cohorts/innovations, etc., from time to time.

  • Basic Qualifications:

  • 8+ years' experience in Consumer Insights & Analytics in FMCG/OTC/Consumer Healthcare companies.

  • A mix of agency and client-side or client-side only experience (minimum of 3 years client-side).

  • Strong verbal and written communication skills with a focus on impact and outcome to the business.

  • Adept at influencing stakeholders, comfortable navigating a matrixed organizational environment.

  • Strong collaborative mindset and business acumen.

  • Haleon is an Equal Opportunity Employer.

  • We value diversity and inclusion at Haleon.

  • We strive to create a workplace where your authentic self belongs and thrives.

Language: en

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