Head of Global Marketing and Brand Development

6 days ago

Singapore SUNNYSTEP PTE. LTD. Full time

SUNNYSTEP PTE. LTD., a leading footwear brand in Singapore, is seeking an experienced Chief Marketing Officer to drive the company's marketing strategy and lead the growth of our consumer brand.

About SUNNYSTEP PTE. LTD.

We are a dynamic and innovative company committed to fostering community, inclusivity, integrity, and technology to support everyone's journey of possibilities. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility, ensuring that every step our customers take not only embodies unparalleled comfort but also leaves a positive impact on the planet.

Job Description

The Chief Marketing Officer will play a crucial role in shaping the brand's identity, expanding market reach, and driving customer engagement across all channels. This senior leadership position requires a strategic thinker who can develop and execute effective marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities
  • Strategic Leadership: Develop and implement the overall marketing strategy in alignment with the company's vision, mission, and business goals. Lead the marketing team in setting and achieving strategic objectives and KPIs. Collaborate with the executive team to define brand positioning, market expansion strategies, and growth initiatives.
  • Brand Development and Management: Define and execute brand strategy, ensuring consistency in brand messaging, identity, and visual representation. Drive initiatives to strengthen brand equity and market presence. Oversee the creation and management of brand guidelines and ensure their adherence across all marketing materials and channels.
  • Marketing Strategy and Execution: Develop and oversee integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Manage and optimize marketing channels, including digital, social media, traditional advertising, and experiential marketing. Implement and measure the effectiveness of marketing strategies to ensure a high return on investment (ROI).
  • Consumer Insights and Market Research: Conduct market research to understand consumer behavior, trends, and competitive landscape. Use insights to inform marketing strategies, product development, and customer engagement initiatives. Analyze data and metrics to evaluate the success of marketing campaigns and make data-driven decisions.
  • Digital Marketing and E-Commerce: Oversee digital marketing efforts, including SEO, PPC, email marketing, social media, and content marketing. Collaborate with the e-commerce team to optimize online sales strategies and drive traffic and conversions. Stay updated on digital marketing trends and technologies to maintain a competitive edge.
  • Budget and Financial Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost control. Monitor and report on marketing expenditures, performance metrics, and financial outcomes. Implement strategies to maximize marketing spend efficiency and effectiveness.
  • Leadership and Team Development: Lead, mentor, and manage the marketing team, fostering a culture of innovation, collaboration, and high performance. Recruit and develop top marketing talent, providing guidance and professional growth opportunities. Build and maintain relationships with external agencies, partners, and vendors to support marketing initiatives.
  • Partnerships and Public Relations: Develop and manage strategic partnerships and collaborations to enhance brand visibility and market reach. Oversee public relations efforts, including media relations, press releases, and brand reputation management. Coordinate with influencers and media to amplify brand messaging and drive consumer engagement.
  • Product and Sales Alignment: Work closely with product development and sales teams to align marketing strategies with product launches and sales objectives. Ensure marketing campaigns effectively support product positioning and promotional activities.
Requirements

To be successful in this role, you should have:

  • A bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is preferred.
  • 10+ years of experience in marketing, with at least 5 years in a senior leadership role, preferably in the consumer goods or footwear industry.
  • A proven track record of developing and executing successful marketing strategies and campaigns.
  • A strong understanding of brand management, digital marketing, and market research.
  • Excellent leadership, communication, and interpersonal skills.
  • The ability to analyze market trends and data to make informed strategic decisions.
  • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
Preferred Qualifications

Prior experience with omnichannel marketing strategies and e-commerce would be advantageous. Familiarity with graphic design and content creation tools (e.g., Adobe Creative Suite) would also be beneficial. Experience in managing large-scale marketing budgets and teams is highly desirable.

Salary and Benefits

The estimated salary for this position is SGD $150,000 - $200,000 per annum, commensurate with experience. Additional benefits include a comprehensive health insurance plan, retirement savings plan, and paid annual leave. The company offers a stimulating work environment with opportunities for professional growth and development.

  • Global head of brand

    3 weeks ago

    Singapore Liberty Wireless Pte. Ltd. Full time

    ABOUT THIS ROLE We are looking for an exceptional creative thinker and brand builder that can build equity and organic growth for digital mobile operator brands across our key markets. This role will have you work across both Circles’ own brand and our partner brands around the world that are in different stages of growth. Reporting to the Group Head of...

  • Global head of brand

    3 weeks ago

    Singapore Liberty Wireless Pte. Ltd. Full time

    ABOUT THIS ROLEWe are looking for an exceptional creative thinker and brand builder that can build equity and organic growth for digital mobile operator brands across our key markets.This role will have you work across both Circles’ own brand and our partner brands around the world that are in different stages of growth.Reporting to the Group Head of...

  • Senior Marketing Lead for Global Brand Development

    2 days ago

    Singapore GLOBAL EDUHUB PTE. LTD. Full time

    Are you a seasoned marketing professional seeking a challenging role in a dynamic organization? Look no further! Global Eduhub PTE LTD is currently looking for an experienced Marketing Manager to lead our global brand development efforts.About the Role:We are seeking a highly skilled and motivated individual to oversee our branding and lead generation...

  • Head of marketing

    1 month ago

    Singapore GatedTalent - Connecting Top Executive Search Firms And Executives Full time

    A company is on the lookout for a Head of Marketing to join their talented marketing squad. Responsibilities Business accountability: Full business accountability for the marketing department. Manage the budget for all online and offline marketing activities, ensure optimal allocation of resources to maximize ROI. Manage marketing P&L. Implement analytics...

  • Head of brand

    1 month ago

    Singapore CHAGEE Singapore Full time

    The Head of Brand & Marketing will be responsible for leading and managing the branding and marketing strategies within Singapore. This role involves developing and executing marketing plans to enhance brand visibility, drive customer engagement, and achieve business growth. Additionally, the role will include overseeing customer service operations to...

  • Head of digital marketing

    1 month ago

    Singapore GatedTalent - Connecting Top Executive Search Firms And Executives Full time

    An organization is seeking a Head of Digital Marketing . What The Day Will Look Like As a global leader, we give you the reins to enhance brand visibility and audience engagement to optimize our presence in the digital world. As you oversee website management and plan and launch digital and social media campaigns, you'll coordinate with regional teams...

  • Global Brand Marketing Strategist

    2 days ago

    Singapore ACCELA RECRUITMENT SERVICES PTE. LTD. Full time

    We are seeking a highly skilled Global Brand Marketing Strategist to join our team at Accela Recruitment Services Pte. Ltd.Company OverviewOur client is a homegrown Singaporean luxury jewellery brand looking to expand their global presence and enhance their brand identity.With an initial focus on the London, Paris, and US markets, we aim to expand our global...

  • Global Brand Marketing Strategist

    2 days ago

    Singapore HUNAN TRADITIONAL CUISINE PTE. LTD. Full time

    Job Title: Global Brand Marketing StrategistWe are seeking a highly skilled and experienced Global Brand Marketing Strategist to join our team at HUNAN TRADITIONAL CUISINE PTE. LTD.About the Role:The successful candidate will be responsible for developing and implementing brand management strategies to drive business growth and increase market share.The...

  • Senior Brand Development Specialist

    3 weeks ago

    Singapore Concordia Marketing Full time

    Job DescriptionWe are seeking dynamic and enthusiastic individuals to join our team at Concordia Marketing.Company OverviewWe represent a wide range of accredited brands globally, offering a fantastic opportunity for passionate individuals to gain hands-on experience in a fast-paced environment.Salary & BenefitsThe estimated salary for this position is...

  • Brand Marketing Associate

    1 day ago

    Singapore SENTIN MARKETING Full time $2,800 - $4,400

    Our Company Sentin Marketing is a leading outsourced sales and marketing startup specializing in face-to-face campaigns that deliver impactful results for our clients. Our mission is to empower brands while fostering the growth of our team members. With a vibrant culture, hands-on training, and career advancement opportunities, Sentin Marketing is the...

  • Brand Marketing Associate

    6 days ago

    Singapore SENTIN MARKETING Full time

    Roles & ResponsibilitiesOur CompanySentin Marketing is a leading outsourced sales and marketing startup specializing in face-to-face campaigns that deliver impactful results for our clients. Our mission is to empower brands while fostering the growth of our team members. With a vibrant culture, hands-on training, and career advancement opportunities, Sentin...

  • Global Brand Marketing Development Specialist

    2 days ago

    Singapore STAR RECRUITER Full time

    OverviewWe are STAR RECRUITER, a dynamic organization seeking an exceptional Global Brand Marketing Development Specialist. In this role, you will be responsible for leading marketing campaigns in various settings and providing top-notch customer service while handling clients' projects.

  • Brand Marketing Specialist

    4 days ago

    Singapore SENTIN MARKETING Full time

    Job OverviewWe are seeking a highly motivated Brand Marketing Specialist to join our dynamic team at Sentin Marketing.Key Responsibilities:Client Brand Representation: Serve as a representative for client brands, effectively communicating their value and offerings to potential customers.Customer Interaction: Interact directly with customers at events,...

  • Head of brand

    3 weeks ago

    Singapore FWD Group Management Holdings Limited Full time

    Head of Brand & Marketing Location: Singapore - Suntec Tower 4 Time Type: Full time Posted On: Posted 11 Days Ago Job Requisition ID: R-0021755 About FWD Group FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company...

  • Global Brand Marketing Strategist

    2 days ago

    Singapore SUNNYSTEP PTE. LTD. Full time

    About UsSunnystep PTE. LTD., a science-led footwear company, is dedicated to helping people move well so they can live well.Job Title: Global Brand Marketing StrategistWe are seeking a highly motivated and creative Global Brand Marketing Strategist to join our team in Singapore.Estimated Salary Range:$120,000 - $150,000 per annum (depending on...

  • Head of Brand Marketing Lead

    4 days ago

    Singapore ALWAYSHIRED PTE. LTD. Full time

    About the RoleWe are seeking an experienced Head of Brand Marketing to oversee comprehensive marketing strategies for our esteemed fashion industry leader. As a key member of our team, you will be responsible for developing and implementing holistic marketing strategies that align with company goals.Key ResponsibilitiesDevelop and execute full-spectrum...

  • Head of brand

    3 weeks ago

    Singapore FWD Group Management Holdings Limited Full time

    Head of Brand & Marketing Location:Singapore - Suntec Tower 4Time Type:Full time Posted On:Posted 11 Days Ago Job Requisition ID:R-0021755About FWD Group FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was...

  • Director of Global Marketing Strategy

    4 days ago

    Singapore GLOBAL OUTDOORS PTE. LTD. Full time

    About UsGlobal Outdoors Pte. Ltd. is a leading company in the industry, and we are looking for a highly skilled individual to join our team as Director of Global Marketing Strategy.Job SummaryWe are seeking a seasoned marketing professional with a proven track record of developing and executing successful global marketing strategies. The ideal candidate will...

  • Marketing Head of Global Expansion

    4 days ago

    Singapore ONYX SG PTE. LTD. Full time

    About ONYX SG PTE. LTD.As a leading company in the hospitality and lifestyle industry, we have established ourselves globally with multiple countries under our umbrella. Our organization is now seeking a Marketing Head to spearhead our marketing efforts for our Beauty and F&B business units.The successful candidate will be responsible for leading a team of...

  • Head of global markets operations

    3 weeks ago

    Singapore Ethos BeathChapman Full time

    A reputable banking client is seeking a Head of Global Markets Operations to join the team. Reporting into the Managing Director, the Head of Global Market Operations will be responsible for leading the banking operations team and providing leadership to the business. You will ensure there are strategic improvement opportunities for the operations function...