Senior Product Launch Strategist

1 week ago


Singapore beBeeProductMarketing Full time
Job Description

We are seeking a seasoned Product Marketing Manager to drive the go-to-market strategy for our solutions. In this role, you will be responsible for creating and managing comprehensive product marketing plans from concept to launch.

You will collaborate with internal teams to deliver Go-To-Market support by developing sales enablement and marketing materials such as sales pitch presentations, product descriptions, battlecards, and customer success stories.

As the primary liaison between marketing and product teams, you will ensure our product roadmap and new product launches are communicated effectively to the market.

You will also lead customer engagement and generate thought leadership content at trade shows and events.

In addition, you will collaborate with global teams on Market positioning by synchronising core product messaging and creating marketing materials that are localised to different regions.

Furthermore, you will keep updated on industry and market trends through research and analysis; understand the competitive landscape across industries and establish our competitive advantage through differentiated positioning of our product.

Last but not least, you will be the subject matter expert for website content and ensure all product information is technically up to date and reflective of any changes to our current and new solutions.



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