Digital Marketing Specialist
4 weeks ago
As a Digital Marketing Specialist at National Gallery Singapore, you will play a crucial role in developing and executing integrated marketing campaigns that showcase our changing exhibitions, programs, and key events. Your primary objective is to achieve brand awareness and visitorship targets for the Gallery, both locally and internationally.
About You
We are looking for a highly motivated and experienced individual with a proven track record in marketing and communications. You should have a strong background in campaign development and execution, with substantial experience in multi-channel campaign development and execution. Prior knowledge and experience in digital and social media engagement, public relations, and working with media are also essential. Additionally, you should possess excellent interpersonal, organisational, and analytical skills, as well as effective verbal and written communication skills.
Responsibilities
- Develop and execute integrated marketing campaigns to achieve brand awareness and visitorship targets.
- Oversee the creation of marketing and communication materials, including content, graphics, and multimedia materials.
- Enhance public relations efforts by organising media events, journalist visit programs, and familiarisation tours.
- Cultivate strategic alliances to boost promotion and marketing efforts.
- Manage allocated marketing budget, ensuring efficient allocation of resources to maximise ROI.
- Establish key performance indicators (KPIs) to measure campaign effectiveness.
- Conduct market research to identify trends, audience preferences, and competitive landscapes.
Requirements
- Undergraduate degree in a relevant discipline, including coursework in marketing and business.
- 4-6 years of relevant experience in marketing and communications.
- Prior proven success in campaign development and execution, digital and social media engagement, public relations, and working with media.
- Excellent interpersonal, organisational, and analytical skills, as well as effective verbal and written communication skills.
What We Offer
- A competitive salary of SGD 70,000 - 90,000 per annum.
- The opportunity to work in a dynamic organisation with a team of cultural leaders who make the world better.
- A chance to be part of the Gallery's vision and contribute to creating meaningful experiences for visitors.
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