Digital Media Strategy Director

2 days ago


Singapore This is an IT support group Full time

Company Overview

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We are a technology-driven organization that provides IT support to various industries. Our mission is to deliver innovative solutions to our clients, and we are seeking an experienced professional to lead our paid media efforts.

Job Description

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The ideal candidate will be responsible for developing and executing a full-funnel paid media strategy across multiple brands and geographies. This includes leading and motivating teams handling Facebook/Google Ads and Native Ads, mentoring and developing team members, and collaborating with creative, CRO, and product teams to align campaigns with brand and business goals. The successful candidate will also spearhead new media buying platforms and channels to achieve sales goals and collaborate closely with leadership to shape and evolve the paid growth roadmap.

Key Responsibilities

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- Strategic Leadership & Planning: Develop and own the full-funnel paid media strategy across multiple brands and geographies
- Performance Marketing: Launch, manage, and continuously optimize campaigns across Meta (FB/IG), Google (Search, Display, YouTube), TikTok, Native, and emerging platforms
- Reporting and Analytics: Develop and maintain comprehensive reporting systems to track campaign performance and ROI
- Budget Management: Manage and optimize overall media buying budgets across channels with clear performance targets, to ensure efficient spending and maximum return

Required Skills and Qualifications

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- Bachelor's degree in marketing, advertising, communications, or a related field
- Minimum of 5-7 years of experience in media buying, with at least 3 years in a managerial role
- Proven expertise in Facebook paid advertising, including advanced targeting, ad creation, and performance optimization
- Strong knowledge of Google Ads, native advertising, and other media buying platforms
- Proficiency in media analytics tools (e.g., Facebook Ads Manager, Google Analytics, native ad platforms)

Benefits

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- Competitive salary and benefits package
- Opportunity to work with a dynamic team in a fast-paced environment
- Professional development and growth opportunities
- Recognition and rewards for outstanding performance
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