Strategic International Market Developer

2 weeks ago

Singapore beBeeMarketing Full time $180,000 - $250,000
Regional Marketing Leader

Cognita Asia is a leading educational group with 11 schools in 5 countries, serving over 16,000 students. Our regional team based in Singapore supports our schools through centralized functions. We are looking for dynamic individuals who thrive in a collaborative and inclusive environment.

This role plays a pivotal part in positioning Cognita Asia's international schools across Singapore, Hong Kong, India, Vietnam, and Thailand. Based in Singapore, the successful candidate will lead the design and implementation of multi-channel marketing strategies to drive brand positioning, enrolment growth, and revenue optimisation.

A visionary leader with entrepreneurial drive, collaborative spirit, and cultural awareness is required. The successful candidate will have a strong track record in digital marketing, campaign execution, and lead generation, as well as experience managing significant budgets and delivering ROI.

Main Responsibilities
  • Design and implement multi-channel marketing strategies to drive brand positioning and enrolment growth.
  • Partner with school leaders and admissions teams to ensure every family interaction becomes a purposeful step toward growth.
  • Manage significant budgets and deliver ROI.
Requirements
  • Minimum 8–10 years in senior/regional marketing leadership roles, ideally in education, retail, hospitality, or premium consumer services.
  • Strong track record in digital marketing, campaign execution, and lead generation.
  • Excellent strategic and commercial acumen.
  • Strong stakeholder management, influencing, and presentation skills.
  • Data-driven mindset with advanced skills in analytics and CRM.
  • Ability to balance creativity with execution discipline.
Personal Qualities
  • Visionary leader with entrepreneurial drive.
  • Collaborative and culturally aware.
  • High energy, resilience, and adaptability in fast-paced environments.
  • Integrity, discretion, and professional credibility.

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