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Senior Campaign Planner

1 week ago

Singapore Initiative Full time

About Us

We're Initiative, a media agency that believes in the power of media to reshape our industry and orchestrate a brand's entire consumer experience.

Our vision is to create not only a better media company but also a better media industry and maybe even a better world.

Job Description

The Senior Planning Manager will be a key member of the planning team, responsible for multi-market planning across the MSD business.

The role requires strategic thinking, creative problem-solving, and excellent communication skills to deliver high-quality media plans.

You will work closely with the Media Planning Director to develop and implement media strategies that meet business objectives.

This role requires a strong understanding of the digital landscape, ability to think creatively, and a passion for delivering exceptional results.

You will have the opportunity to work on exciting projects, collaborate with a talented team, and contribute to the agency's continued growth and success.


Your Key Responsibilities:
  1. Develop and implement media strategies that meet business objectives.
  2. Collaborate with the broader team to produce best-in-class campaign planning for both long-term growth and short-term campaign objectives.
  3. Stay up-to-date with industry trends and developments, identifying opportunities to innovate and improve processes.
  4. Lead the media planning process, working closely with the Media Planning Director to ensure seamless delivery.
  5. Manage relationships with digital vendors, ensuring smooth execution of power partnerships.