Senior Media Planner

7 days ago


Singapore UM Worldwide Full time

UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit UM Website.
The Opportunity
We are looking for an integrated senior planner with 2-3 years of experience, looking to broaden their horizons as we futureproof brands and businesses.
As a Senior Media Planner you will report to a Client Director and will be responsible for delivering excellence in day-to-day media operations within a team as we drive growth for our clients.
Your responsibilities:
Generate, read and analyse media data to create insights for presentations as overall support to the Account Director / Manager to build an overall strategy
Oversee implementation, and reporting of Performance across multiple clients
Achieve performance KPIs for clients which works to prove the value of paid search, social & biddable to the clients and internal teams
Be able to provide meaningful insights and analysis when sending reports to clients/core teams
Develop media diary & copy instructions based on the media plans & proposals
Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team
Identify issues with creative and troubleshoot
Accountable for timely delivery of reports and recommendations
Ideally you have:
Foundational understanding of media knowledge in the areas of media measurement (e.g. Impressions, GRPs, Reach), media landscape in Singapore (e.g. media partners and their capabilities)
Independent use media research tools such as Nielsen Clear Decisions, AdQuest and Global Web Index to pull media data
Experience or confidence working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners, production outfits, and internal specialist resources etc.
Appetite, knowledge, and understanding of the technology and trends
Team player who is adaptive, has a great work ethic, and strong communication and presentation skills
Experience with Google Adwords and Doubleclick Bid Manager preferred
UM is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services
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