Senior Media Strategist

4 weeks ago


Singapur, Singapore Publicis Groupe Full time

Job Title: Senior Media Manager

Job Summary:

We are seeking a highly skilled Senior Media Manager to join our team at Publicis Groupe. As a key member of our media team, you will be responsible for building strong partner relationships with clients, leading a remote regional team, and implementing and managing digital media plans that support our clients' business goals.

Key Responsibilities:

  • Develop and maintain a thorough understanding of the client's business environment and digital landscape to inform media planning strategies.
  • Lead a remote regional team, providing guidance and support to planners and executives to ensure successful account management.
  • Identify new opportunities for partnerships and collaborations to drive business growth and client satisfaction.
  • Collaborate with extended Publicis teams to develop digital strategies and media plan recommendations that meet client objectives.
  • Monitor plan execution, resolving any issues or discrepancies that may arise.
  • Ensure media deliverables are met on time and within budget, aligning with client objectives.
  • Generate media insights using various data sources, crafting strategic perspectives for internal and client audiences.
  • Provide coaching and supervision to team members, supporting their knowledge and skill development.
  • Work with planners to ensure accurate and timely invoicing, resolving unbilled cases with Finance.

Qualifications:

  • 6-8 years of media planning experience, with a focus on strategic and operational planning and execution, preferably in regional/global accounts.
  • Experience in managing digital media and OOH, with a strong understanding of performance marketing channels (Facebook, TikTok, Google Ads, DV360).
  • Familiarity with media timelines, processes, and needs, as well as knowledge of new approaches to digital tactical planning.
  • Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
  • Strong analytical and problem-solving skills, with the ability to filter and adapt options to select the best results.
  • Understanding of client business needs, including brand history and strategic intent.

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