Senior Media Strategist
4 weeks ago
Job Title: Senior Media Manager
Job Summary:
We are seeking a highly skilled Senior Media Manager to join our team at Publicis Groupe. As a key member of our media team, you will be responsible for building strong partner relationships with clients, leading a remote regional team, and implementing and managing digital media plans that support our clients' business goals.
Key Responsibilities:
- Develop and maintain a thorough understanding of the client's business environment and digital landscape to inform media planning strategies.
- Lead a remote regional team, providing guidance and support to planners and executives to ensure successful account management.
- Identify new opportunities for partnerships and collaborations to drive business growth and client satisfaction.
- Collaborate with extended Publicis teams to develop digital strategies and media plan recommendations that meet client objectives.
- Monitor plan execution, resolving any issues or discrepancies that may arise.
- Ensure media deliverables are met on time and within budget, aligning with client objectives.
- Generate media insights using various data sources, crafting strategic perspectives for internal and client audiences.
- Provide coaching and supervision to team members, supporting their knowledge and skill development.
- Work with planners to ensure accurate and timely invoicing, resolving unbilled cases with Finance.
Qualifications:
- 6-8 years of media planning experience, with a focus on strategic and operational planning and execution, preferably in regional/global accounts.
- Experience in managing digital media and OOH, with a strong understanding of performance marketing channels (Facebook, TikTok, Google Ads, DV360).
- Familiarity with media timelines, processes, and needs, as well as knowledge of new approaches to digital tactical planning.
- Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Strong analytical and problem-solving skills, with the ability to filter and adapt options to select the best results.
- Understanding of client business needs, including brand history and strategic intent.
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