Marketing Intelligence Lead
3 weeks ago
We are seeking a highly skilled Marketing Intelligence Manager to join our team at DSM. As a key member of our organization, you will be responsible for acquiring, updating, and analyzing relevant market and business information to drive informed decision-making.
Key Responsibilities- Develop and maintain a comprehensive understanding of the market and business environment, including consumers, customers, suppliers, and competitors.
- Translate data into actionable insights and presentations to support management and sales decision-making.
- Support the Marketing Teams with trend reports, market analysis, and competitive profiling to inform product innovations and launches.
- Serve as the primary point of contact for consumer, market, client, and competitive APAC insights.
- Ensure alignment and implementation of global innovations and tools for the region.
- Develop and maintain best practices for Consumer Insights and B2B databases, including database framework and process improvements.
- Build and maintain a network of internal and external contacts/sources.
- A supportive environment where individuals are empowered to progress and contribute to meaningful change.
- Opportunities to build a career making a significant impact on billions of lives, with the freedom to shape your own path.
- Recognition and celebration of your efforts and accomplishments.
- Empowerment to make meaningful contributions while upholding ethical standards.
- A commitment to creating better futures for customers, communities, people, and the planet.
- Degree or equivalent experience in business administration, marketing, or science/technology.
- At least 7 years of solid experience in the Personal Care and Consumer Goods industries - FMCG will be advantageous.
- Strategic mindset with strong business acumen and analytical skills.
- Knowledge of the Personal Care industry and APAC markets, with a preference for those with experience in products and/or applications.
- Effective communicator and presenter.
- Ability to work within a matrix organization.
DSM is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drive unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there's a place for everyone at DSM.
As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair. We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, and diversified sourcing strategies. Selection is based on qualifications, competency, experience, performance history, and fit with the team to advance fair and equitable opportunity.
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Marketing Intelligence Lead
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