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APAC Regional Marketing Expert

3 weeks ago

Singapore beBeeMarketing Full time $120,000 - $180,000

Marketing Leader - APAC Region

We are seeking a seasoned marketing professional to spearhead our marketing efforts in the Asia Pacific region.

This role requires a strategic thinker with expertise in digital marketing, excellent communication skills, and the ability to drive regional performance while contributing to global marketing objectives.

  • Campaign Leadership & Demand Generation:
    • Develop and execute digital marketing campaigns across the APAC region, with clearly defined success metrics.
    • Manage and optimize Social Media campaigns across APAC, including testing innovative formats through A/B tests and other mechanisms.
    • Initiate and manage new initiatives to achieve defined goals (e.g. lead gen, demand gen, and awareness) demonstrating innovation and ownership.

Digital Marketing & AI Competency

  • You translate global marketing strategy into actionable regional plans tailored to the APAC region's unique needs, enabling local teams to contribute effectively to global marketing objectives.
  • You define regional objectives and budgets for APAC markets and establish clear KPIs to track and continuously improve performance. You report progress regularly to relevant stakeholders.
  • Stay current with digital marketing trends and tools, particularly in lead generation and AI-powered marketing strategies.
  • Apply digital and AI knowledge to enhance campaign performance and contribute meaningfully to global marketing discussions.

Sales Collaboration & Stakeholder Management

  • You collaborate closely with the APAC Sales Leadership Team to reflect regional market dynamics, cultural specifics, and business priorities.
  • You work in close partnership with regional sales leaders to understand commercial goals and identify how marketing activation strategies can best support them.
  • You align regularly with Product Marketing and Business Unit teams to synchronize campaign planning, define priority areas, and ensure a shared approach to success measurement.

Your Qualifications

  • Minimum of 7 years of B2B marketing experience, with at least 3 years in a regional or senior-level role.
  • Proven success in digital marketing, including campaign strategy, execution, optimization, and performance reporting.
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and regional platforms such as Naver Ads and WeChat.
  • Strong understanding of AI applications in marketing and a commitment to continuous learning and upskilling.
  • Excellent communication, stakeholder engagement, and cross-functional collaboration skills.
  • Experience working in a global matrix organization.
  • Familiarity with CRM like Salesforce and Marketing automation tools like Hubspot plus Tools like Canva, Miro and PimCore are a plus.
  • Strategic thinker with a solution-oriented mindset and a "can-do" attitude.