Senior Marketing Communications Manager

1 week ago


Singapur, Singapore Nanyang Technological University Full time
Job Title: Senior Assistant Manager, Marketing Communications

We are seeking a highly skilled and experienced Senior Assistant Manager to join our Marketing Communications team at Nanyang Technological University. The successful candidate will play a vital role in elevating the school's visibility and reputation, attracting potential students and industry collaborations, and effectively conveying the school's accomplishments and offerings to a broader audience.

Key Responsibilities:
  • Develop and execute marketing campaigns with a focus on social media to promote the school's programs and research initiatives.
  • Manage marketing campaigns and activities for undergraduate and postgraduate programs, including content creation and copywriting for various marketing materials.
  • Build strong brand identity and image through communications about the school's research achievements, awards, student and alumni features, etc.
  • Produce collaterals, online content, videos, and other publicity materials to support marketing efforts.
  • Analyse current marketing campaigns and make recommendations for improvement.
Requirements:
  • Degree in a media-related field with at least 6 years of relevant working experience in a media-related field.
  • Marketing and advertising principles, including market segmentation, targeting, and promotional strategies.
  • Proficiency in digital marketing tools, platforms, and analytics for effective campaign management.
  • Content creation and copywriting skills for various marketing materials.
  • Graphic design and visual communication expertise for creating visually appealing content.
  • Video production and editing skills to create and edit marketing videos.
  • Strategic thinking and ability to develop long-term marketing communication plans.
  • Leadership and team management skills to guide and inspire marketing professionals.
  • Excellent communication, writing, and video editing skills to convey ideas effectively.
  • Analytical mindset for data-driven decision-making and proficiency in digital marketing techniques.

We regret that only shortlisted candidates will be notified.



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