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Media Strategy Leader
2 weeks ago
Role Overview:
The role involves developing and executing proactive and defensive strategies to drive public communications efforts for MOM's policies and programmes. This includes planning, developing and executing communications strategy, organising and developing materials for media engagements and events, identifying and correcting online misinformation, as well as identifying and cultivating good relationships with media.
Key Responsibilities:
- Develop narratives and execute media communications and engagement plans to proactively raise awareness and understanding, and pre-empt misperceptions on MOM's policies, programmes and regulatory operations.
- Review and develop media communications plans and key messages on MOM's policies to support MOM political office holders, senior management and divisions.
- Manage media pitches and negotiation, media cultivation, drafting media releases and replies to media queries and forum letters, staffing POHs for media events, on-site media management, formulating media material for announcements, red-teaming for possible derailers to communications, crafting talking points and analysing media coverage.
Requirements:
- Minimum 6 years' experience in the public sector and/or public communications work.
- Well versed in media communications, media relations and/or marketing and digital communications.
- Good interpersonal skills; ability to identify focus areas, interpret data, influence, negotiate and implement public communications strategies / tactics.
- Mature and have a keen interest in current affairs.
- Possess strong written and spoken communications skills.
- Good project management skills with ability to multi-task and deliver good outcomes under pressure and fast-changing conditions.
- Committed and energetic team player.
- Resourceful and able to respond quickly and effectively to dynamic and sensitive situations.
About Ministry of Manpower:
Championing Human Potential for a Thriving SingaporeSingaporeans are at the heart of what we do. The Ministry of Manpower empowers our people and fosters a thriving, inclusive workforce that drives Singapore's growth and prosperity. By working closely with our tripartite partners, industry and community stakeholders, we strive to create workforce and workplace policies that foster resilience, adaptability, and a bright future for a thriving Singapore.As an MOM officer, you will be part of this meaningful mission, contributing across diverse and impactful areas - from shaping forward-looking and effective manpower policies and strengthening industrial relations, to enhancing workplace safety standards and ensuring balanced local and foreign workforce regulations. Here at MOM, we are committed to creating an inclusive experience not just for our national workforce, but also for our officers who work tirelessly to champion human potential for a thriving Singapore.