
Senior Category Planner
7 days ago
The Manager, Category Merchandising oversees the merchandising strategies and plans for a designated category in South APAC footwear and accessories. This role involves leading category management and product assortments to drive sales and category demands.
Key Responsibilities- Develop an assortment strategy, product selection, and category plans to drive trends in the market.
- Establish channel allocations across retail, franchise, wholesale & e commerce and determine overall product category mix, margin, and pricing strategies.
- Prepare sales forecasts, monthly margin, and sell-through analysis by category to determine OTB budget.
- Manage the product lifecycle across channels in coordination with the Retail and Wholesale Directors.
- Conduct detailed sales, sell-through, inventory, and margin analysis to drive merchandising plans and boost sales.
- Prepare promotion strategies and calendars with close partnership with Retail, Marketing, and Wholesale teams.
- Work closely with stakeholders, including internal and external partners, to effectively communicate project plans and critical project tasks.
- This role requires collaboration with marketing, wholesale, and retail departments to launch seasonal trade shows with wholesale accounts and franchise partners.
- Provide half-yearly price benchmark analysis to share commercial insights and upcoming trends.
- Maintain data accuracy of product-related master data for range collection to ensure data integrity.
- Bachelor's degree in business administration, merchandising, or a related field.
- Minimum 6 years of merchandising experience.
- Focus on financial success with ability to formulate strategies based on market needs and company goals.
- Logically thinking, good at analytics, and proficient with Excel required.
- Demonstrated understanding of budgetary and financial concepts.
- Excellent communication and negotiation skills.
- Meticulous, with ability to multitask when required.
- Strong understanding of brand and product.
- Demonstrate delivery of sales targets, budget development, and tracking, and demand forecasting.
- Persistence and resilience in pursuit of objectives, willing to take new challenges and resolve issues.
- Strong interpersonal skills with ability to build strong and sustainable working relationships with internal and external stakeholders.
- May require travel for work.
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