Email Campaign Development Specialist

2 days ago

Singapore beBeeEmailCampaign Full time $80,000 - $120,000

The Email Marketing Specialist role involves designing, executing and optimizing email campaigns to foster customer engagement, nurture prospects and drive business growth across various markets.

Key responsibilities include managing campaign strategy, database segmentation, automation and analytics. This entails segmenting databases by geography, industry and training needs.

You will design automated drip campaigns and newsletters with engaging content, implement progressive profiling to enhance customer data, and monitor campaign performance to optimize based on open and click-through rates.

A strong collaboration with the Inside Sales team is crucial to pass marketing-qualified leads (MQLs).

The ideal candidate should hold a Bachelor's degree in Marketing, Communications or a related field, along with at least 2 years of experience in email marketing, marketing automation or CRM marketing.

A strong understanding of email campaign metrics, A/B testing and proficiency in tools like Zoho Campaigns, HubSpot, Mailchimp or similar platforms are required.

Good copywriting skills and basic design abilities, including Canva and HTML email editing, are also essential.

The key performance indicators for this role include email deliverability, open rates, new leads generated, click-through rates (CTR) and marketing-qualified leads (MQLs).

This is a full-time position with a requirement for at least 1 year of experience in using AI tools for lead generation.

The work location is remote.

Required Skills and Qualifications
  • Strong understanding of email campaign metrics and A/B testing
  • Proficiency in tools like Zoho Campaigns, HubSpot, Mailchimp or similar platforms
  • Good copywriting skills and basic design abilities
  • Bachelor's degree in Marketing, Communications or a related field
Benefits
  • Email deliverability
  • Open rates
  • New leads generated
  • Click-through rates (CTR)
  • Marketing-qualified leads (MQLs)

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