Strategic Loyalty Program Manager

2 weeks ago


Singapore beBeeStrategy Full time $80,000 - $120,000
About Our Team

We are a forward-thinking team within the Marketing organisation, responsible for designing and managing loyalty programs that enhance consumer lifetime value (LTV) and profitability.

The primary goal is to structure well-loved loyalty programs, shape consumer behaviour through incentivising LTV-uplifting transactions/behaviours, and drive adoption of new features/products.

Key Responsibilities
  • Develop upstream strategy of loyalty levers based on desired objectives and an understanding of our business verticals
  • Analyse consumer behaviour based on user research and observed data, translating insights into applicable solutions that improve desired outcomes
Critical Tasks
  • Communicate the business strategy and value proposition of loyalty plans to regional business verticals and product teams, collaborating with stakeholders to bring plans to life
  • Rapidly experiment and deploy validated insights, working with product and in-market teams to translate findings into scaled-up solutions
Essential Skills and Experience
  • Bachelor's degree or above in a relevant field (e.g. Business Administration, Economics, Engineering, Finance)
  • At least 5 years of work experience in relevant fields (e.g. management consulting, strategy, business intelligence, analytics)
  • Ability to define clear goals, formulate hypotheses, and leverage available resources to design and implement creative solutions
  • Excellent project management skills, with ability to collaborate with stakeholders across departments and levels of seniority
  • Proficient in English, both written and verbal, with ability to present, debate, and influence
Life at Our Organisation

We offer a range of benefits to support your well-being, including comprehensive Medical Insurance and FlexWork arrangements such as differentiated hours.

We are committed to building an inclusive and equitable workplace that enables diverse employees to grow and perform at their best.



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