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Market Leader for Parenting Products
3 weeks ago
A Market Leader Wanted for Parenting Products
Job Summary
We seek a Market Leader to drive our brand vision and lead go-to-market execution for a generative AI product. The ideal candidate is creative and data-driven, passionate about community-building, and has a proven track record in B2C marketing.
Key Responsibilities
- Develop and execute integrated go-to-market strategies to launch the product across multiple markets, driving new user acquisition and growth.
- Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
- Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
- Track and analyze campaign performance, using insights to refine strategies and improve ROI.
- Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
- Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
- Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.
Requirements
- 5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
- Familiarity with parenting, family-centric products, or community platforms is a strong plus.
- Proven ability to develop and execute marketing strategies that drive user acquisition and engagement.
- Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
- Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
- Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
- High-energy, proactive self-starter who is resourceful, thrives in a fast-paced, agile startup environment, and takes a creative approach to problem-solving.
- Fluent in English (written and spoken).
About Us
- Be part of a mission-driven company leveraging cutting-edge AI to empower parents.
- Work on the intersection of AI and parenting.
- Join a post-Series B startup poised for rapid growth.
- Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
- Collaborate with a passionate, diverse team that champions innovation and teamwork.
- Gain regional experience strategizing across markets, with occasional travel in Southeast Asia to engage with our communities.
