Parenting Product Marketer

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000

At MomGenie, we're on a mission to empower parents across Southeast Asia by connecting them with support and insights.

Job Overview

We're seeking an innovative Consumer Marketing Manager to drive our brand vision and lead go-to-market execution for MomGenie, a generative AI product. The ideal candidate is creative, data-driven, passionate about community-building, and has a proven track record in B2C marketing.

  • Main Responsibilities:
  1. Go-to-Market Strategy: Develop and execute integrated go-to-market strategies to launch MomGenie across Singapore, Malaysia, and Indonesia, driving new user acquisition and growth.
  2. Regional Campaign Execution: Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
  3. Multi-Channel Marketing: Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
  4. Data-Driven Optimization: Track and analyze campaign performance, using insights to refine strategies and improve ROI.
  5. Community Engagement: Collaborate with the Community team to design engagement programs and advocacy initiatives that foster brand love and loyalty among our parent community.
  6. Brand Consistency: Ensure a consistent, compelling brand voice across all user touchpoints (app, web, social, email) and regularly audit these channels to improve engagement.
  7. Cross-Functional Collaboration: Work with product, content, design, and data teams to align marketing campaigns with product updates and insights, developing messaging that resonates with our target audience.

About You

  • Experience: 5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.
  • Domain Knowledge: Familiarity with parenting, family-centric products, or community platforms is a strong plus.
  • Marketing Skills: Proven ability to develop and execute marketing strategies that drive user acquisition and engagement. Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
  • Data-Driven: Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
  • Project Management: Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
  • Collaboration & Communication: Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
Why Join Us
  • Impactful Mission: Be part of a mission-driven company leveraging cutting-edge AI to empower parents.
  • Innovative Products: Work on MomGenie at the intersection of AI and parenting.
  • Growth & Learning: Join a post-Series B startup poised for rapid growth.
  • Data-Driven Culture: Immerse yourself in a data-centric culture that values insights, experimentation, and continuous improvement.
  • Collaborative Team: Work with a passionate, diverse team that champions innovation and teamwork.

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