Strategic Leader in Admissions and Marketing

As a strategic leader, you will drive excellence in admissions and marketing across our schools. This role is responsible for developing and implementing effective strategies to enhance school capabilities and maintain our competitive edge in the market.

You will work closely with leadership teams and school staff to establish clear goals and objectives that align with our overall strategic vision. Your expertise in admissions, marketing, data analytics, brand development, and network management will be essential in achieving our objectives.

The Director of Admissions and Marketing SEA will also oversee AMC for EiM's portfolio of schools outside of China, including Dulwich Singapore, Dulwich Seoul, Sherfield UK, HIF Switzerland; newly opening school in Thailand and future acquisitions.

• Strategy Setting
  • Develop comprehensive admissions and marketing strategies tailored to specific schools/regions
  • Establish clear and measurable goals for admissions and marketing that align with overall strategic objectives
  • Monitor and evaluate effectiveness of implemented strategies, adjusting as necessary
• Admissions Excellence
  • Provide expert guidance and support to schools to ensure highest standards of admissions practices are set and maintained
  • Develop and implement training programs to build and enhance school-level admission capabilities
  • Work with Heads of College/School to establish ambitious yet achievable targets for student enrollment and retention
  • Conduct regular reviews to ensure each school has right team and resources in place to meet admissions goals
• Marketing Leadership (incl Digital Marketing)
  • Equip school marketing teams with cutting-edge marketing technology and tools to enhance their capabilities
  • Provide ongoing training and development to ensure teams are up to date with latest marketing trends and best practices
  • Design and oversee high-performing group marketing campaigns that help drive student recruitment and engagement
  • Evaluate efficiency of marketing activities at school level, optimizing strategies to achieve maximum impact

• Senior Leadership Collaboration
  • Extensive experience working with senior leadership teams, contributing to goal and strategy setting to drive organizational success
• Brand and Business Growth
  • Proven success in expanding brand presence and business operations within SEA market
• Admissions Expertise
  • Demonstrated experience in admissions, with proven track record of building and managing high-performing team
• Marketing and Customer Experience
  • Comprehensive knowledge in marketing and customer experience, particularly within premium, high-touch service brands
• International Education Sector
  • Experience working within international education sector is essential; experience with premium service sectors is a plus
• Data-Driven Mindset
  • Data-driven approach to decision making, with proven history of leading teams to develop culture and capabilities centered around data-driven decisions
• International Vision
  • Proven ability to work with cross-cultural teams, demonstrating international perspective in all endeavors

• Innovate and Lead Change
  • Able to identify improvement areas, life-long learning and implement new tools and technology for team and group benefits
• Drive Sustainability
  • Able to think and act responsibly, promote sustainable practices to maximize social impact and personal impact, maintain positive outlook at work, take accountability of own practice, and have global mindset to achieve sustainable development goals
• Work Inclusively & Foster Partnership
  • Able to be adaptable and transparent in interacting with people with different backgrounds, work collaboratively and across boundaries, regardless of personal job responsibility, and be consultative to draw informed decisions and build wider community with students, parents, and colleagues to ensure their voice is heard and valued
• Delivering Results
  • Able to deliver desired results, in accordance with business objectives, plan activities and projects well in advance, take ownership of own work, and demonstrate accountability