Digital Channel Marketing Professional
4 days ago
About the Role
As a Trade Marketing Manager, you will be responsible for devising innovative, customized strategies in the digital channel.
You will work closely with the Brand and Sales teams to define, develop, and execute channel strategies and programs.
Main Responsibilities:
- Customer-Focused Marketing Programs: Act as the focal point for customer-focused channel marketing programs aligned with brand strategies.
- Channel Strategies and Programs: Define, develop, and execute channel strategies and programs in collaboration with Brand and Sales teams.
- Insight-Driven Initiatives: Utilize consumer, customer, and category insights to create effective trade marketing initiatives.
- Brand Consistency: Ensure brand consistency and visibility across channels.
- Trade Marketing Activities: Oversee all trade marketing activities, ensuring seamless execution within timelines.
- Marketing Materials: Coordinate and implement marketing materials (e.g., on-site visibility, sales refreshers, promotions).
- Promotion Performance: Monitor promotion performance across different channel segments.
- Campaign Evaluations: Conduct post-campaign evaluations, identifying ways to improve efficiency and effectiveness.
- ROI Analysis: Measure and analyze ROI for all marketing activities.
Key Requirements:
- Degree in Business Management or Marketing related field with at least 7 years of relevant working experience.
- Strong understanding of business fundamentals, sales strategies, and trade marketing principles.
- Deep knowledge of industry trends, competitor movements, and customer business models.
- Proven ability to analyze operations, reengineer processes, and implement policy improvements.
- Excellent communication and stakeholder management skills.
- High energy, sense of urgency, and strong execution capabilities.
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