Senior Brand Innovation Director

1 day ago

Singapore beBeeBrandManager Full time $90,000 - $120,000

About the Opportunity:

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As a seasoned professional, you will be responsible for overseeing regional brand management and product/menu innovation in APAC.

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  • Develop a deep understanding of brand fundamentals analysis for the region, synthesizing performance data and insights to identify key priorities and shape actionable plans for master franchisees.">
  • Manage and execute global and regional initiatives including preparing business cases and driving cross-functional alignment across global, regional, and franchisee teams.">
  • Develop and adapt regional toolkits for major brand and product launches, engaging and aligning key stakeholders throughout the planning and execution process.">
  • Partner with global teams and franchisee partners to implement regional brand research methodologies, manage fieldwork, and translate findings into clear action plans.">
  • Oversee regional communications deliverables, including managing product and marketing collateral approvals in line with brand standards and timelines.">
  • Champion brand guideline compliance, delivering training sessions and immersive workshops to internal teams and partners to strengthen understanding of brand positioning and visual identity.">
  • Support communication effectiveness, collaborating with franchise partners on creative brief development, agency selection processes, and creative evaluations to ensure high-quality, on-brand outputs.">
  • Identify and manage brand partnerships that enhance awareness and consumer engagement, negotiating terms and overseeing activation plans.">
  • Track and optimize media performance in partnership with franchisees' media agencies to maximize effectiveness.

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