
Digital Campaign Strategist
3 days ago
We're on the lookout for a dynamic professional to lead our performance marketing efforts across multiple digital channels. As a key member of our team, you will be responsible for driving optimization and leveraging analytics to maximize ROI and minimize acquisition costs.
Key Responsibilities:
- Drive optimization for performance marketing campaigns across multiple digital channels
- Leverage analytics to maximize ROI and minimize acquisition costs
- Maintain detailed performance reports to identify trends and areas for improvement
- Run A/B tests to fine-tune creatives, targeting, and landing pages
- Manage agency partnerships to ensure timely and effective campaign execution
- Track budgets and recommend spend optimizations based on data
Requirements & Qualifications:
- 4+ years of experience in performance marketing with a proven track record
- Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic platforms
- Solid knowledge of analytics tools like Google Analytics and SEMRush
- Excellent communication skills and a knack for making performance data actionable
- Comfortable juggling multiple projects in a fast-paced, cross-functional setting
About Us:
Our company is a fast-growing fintech organization that values innovation and collaboration. We are passionate about scaling paid digital campaigns that drive real business impact.
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