Marketing and Brand Strategy Manager
5 days ago
Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure. We are looking for a Marketing and Branding Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement.
Key Responsibilities:
- Develop and implement branding strategies to increase brand awareness, recognition, and recall
- Coordinate marketing efforts with business development, finance, and operations teams
- Manage the marketing department's budget and oversee branding, advertising, and promotional campaigns
- Create valuable and engaging content across all marketing channels through analysing consumer behaviour
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements:
- Diploma in Marketing or relevant field
- Knowledge of website analytics tools and Google Adwords
- Ability to identify target audience and develop collaterals that engage
- Apt in social media engagement and marketing
We value resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.
Key Skills:
Customer Retention
Lead Generation
Aesthetics
Construction
Social Media
Visual Identity
Google Adwords
Typography
Energy Management
Consumer Behaviour
Corporate Communications
Brand Awareness
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