Marketing and Brand Strategy Manager

5 days ago


Singapore EIGEN ENERGY PTE. LTD. Full time
Marketing and Branding Role at Eigen Energy

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure. We are looking for a Marketing and Branding Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement.

Key Responsibilities:

  • Develop and implement branding strategies to increase brand awareness, recognition, and recall
  • Coordinate marketing efforts with business development, finance, and operations teams
  • Manage the marketing department's budget and oversee branding, advertising, and promotional campaigns
  • Create valuable and engaging content across all marketing channels through analysing consumer behaviour
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

  • Diploma in Marketing or relevant field
  • Knowledge of website analytics tools and Google Adwords
  • Ability to identify target audience and develop collaterals that engage
  • Apt in social media engagement and marketing

We value resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.


Key Skills:
Customer Retention
Lead Generation
Aesthetics
Construction
Social Media
Visual Identity
Google Adwords
Typography
Energy Management
Consumer Behaviour
Corporate Communications
Brand Awareness

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