Strategic Marketing Manager

7 days ago


Singapore HYPERSCAL SOLUTIONS PTE. LTD. Full time
About Us

At HYPERSCAL SOLUTIONS PTE. LTD., we are a dynamic and forward-thinking organization that values innovation, creativity, and excellence. Our mission is to provide exceptional experiences for our visitors, making us a leader in the visual arts industry.

We take pride in our vibrant workplace culture, where collaboration, mutual respect, and open communication thrive. Our team members are passionate about art, education, and community engagement, which drives our efforts to create meaningful connections with our audience.

About the Role

As a Strategic Marketing Manager at HYPERSCAL SOLUTIONS PTE. LTD., you will play a key role in developing and executing integrated marketing campaigns that showcase our exhibitions, programs, and events to local and international audiences.

Your primary responsibility will be to craft compelling stories and content that resonate with our target groups, leveraging various digital platforms to achieve brand awareness and visitorship goals. You will also oversee the creation of marketing materials, including graphics and multimedia content, to support these efforts.

Key Responsibilities
  • Develop and execute integrated marketing campaigns across O2O platforms to drive brand awareness and visitorship targets.
  • Create and curate engaging content, graphics, and multimedia materials that resonate with our target audiences.
  • Enhance public relations efforts by organizing media events, journalist visits, and familiarization tours, as well as managing press releases and media inquiries.
  • Cultivate strategic partnerships to boost promotion and marketing efforts, exploring opportunities for collaborative ventures with current and prospective partners.
  • Manage allocated marketing budgets, ensuring efficient resource allocation to maximize ROI and monitor campaign performance.
  • Establish key performance indicators (KPIs) to measure campaign effectiveness and make data-driven recommendations to refine marketing strategies.
  • Conduct market research to identify trends, audience preferences, and competitive landscapes, informing more effective decision-making.
Requirements
  • Bachelor's degree in a relevant field, such as marketing or business.
  • A minimum of 4-6 years of experience in marketing and communications, preferably in a creative agency or cultural institution.
  • Demonstrated success in campaign development and execution, with expertise in multi-channel campaign development and execution.
  • Prior experience in digital and social media engagement, as well as public relations and working with media.
  • Excellent project management and analytical skills, with the ability to work in a complex environment and maintain attention to detail.
  • Results-oriented mindset with a focus on achieving measurable goals and contributing to a dynamic team environment.
What We Offer

We offer a competitive salary range of $80,000 - $110,000 per annum, depending on qualifications and experience, plus benefits and opportunities for professional growth and development in a dynamic and innovative organization.



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