
Executive in Charge of Programme Promotion
6 days ago
Business Development and Marketing Professional
- We are seeking an experienced professional to join our Academic Team as Assistant Manager/Senior Assistant Manager, Business Development and Marketing.
- To drive business growth for WKWSCI's Graduate and Continuing Education (CE) programmes by understanding market demand, trends, and competitors for postgraduate and continuing education offerings.
- To represent WKWSCI to articulate the value proposition for graduate and CE programmes to senior management of corporations and alumni.
- To formulate and execute engagement plans to open new markets and forge industry/corporate/alumni partnerships.
- To drive lead conversion from marketing campaigns and inquiries.
- To collaborate with stakeholders to design new CE/executive programmes for external organizations and alumni.
- To identify new markets for recruiting undergraduate international students.
- To develop relationships with prospective Higher Education institutions to market undergraduate programmes, explore scholarships, and admission opportunities.
- To establish effective communication across platforms to meet student recruitment goals.
- To develop marketing strategies to promote our programmes' brand and positioning.
- To manage marketing campaigns and events for outreach and recruitment, locally and internationally.
- Bachelor's degree in any discipline, with 6-8 years of experience in business development and marketing; experience in education/training industry is advantageous.
- Experience in sales and marketing tactics, proposal support, and progress reporting.
- Experience with lead management, database management, and CRM tools.
- Excellent verbal and written communication skills.
- Strong interpersonal, presentation, and stakeholder engagement skills.
- Ability to manage multiple projects with competing deadlines.
- Meticulous planning, analytical, and problem-solving skills.
- Adaptability to changing business needs.
- Customer-service orientation and positive attitude.
- Proficiency in Microsoft Office and database management tools.
Only shortlisted candidates will be notified. We regret that we cannot respond to all applications.
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