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Marketing Business Partner

1 week ago

Singapore AnyMind Group Pte. Ltd. Full time
About the Position

This is a fantastic opportunity to join our dynamic and fast-paced D2C Enterprise team as a Brand Manager.

You will be responsible for developing and executing e-commerce, performance marketing, and promotional strategies for direct brand clients.

Key Responsibilities:
  1. Develop and implement tailored e-commerce strategies for direct brand clients, ensuring alignment with their business objectives.
  2. Formulate performance marketing strategies to drive online traffic, improve conversion rates, and achieve sales targets.
  3. Analyze sales performance, market trends, and consumer behavior to optimize digital sales strategies.
  4. Work closely with designers, content teams, and media planners to develop creative marketing assets that align with brand positioning.
  5. Plan and execute seasonal campaigns, product launches, and promotional activities to enhance brand visibility and customer engagement.
  6. Collaborate with internal teams to create compelling marketing content, including social media, paid ads, email campaigns, and website promotions.
  8. Ensure that all creative and promotional strategies align with market trends and customer insights to maximize impact.
  10. Build and maintain strong client relationships, serving as the primary point of contact for their needs and concerns.
  11. Identify and pursue opportunities to upsell or cross-sell Any Mind's suite of solutions, maximizing revenue potential.
  12. Communicate effectively with clients regarding campaign performance, strategic recommendations, and future opportunities.
  14. Lead, mentor, and provide guidance to the brand and marketing teams, fostering a collaborative and high-performance culture.
  15. Oversee the execution of client projects, ensuring timely delivery, adherence to quality standards, and alignment with business goals.
  17. Conduct market research to stay abreast of industry trends, competitor activities, and consumer behaviors.
  18. Utilize insights to inform creative direction and promotional planning to differentiate brands in the market.
  20. Track and analyze key performance indicators (KPIs) to assess the effectiveness of strategies and campaigns.
  21. Prepare and present detailed reports to clients and internal stakeholders, highlighting successes, learnings, and optimization strategies.