Beauty Social Media Strategist

2 weeks ago

Singapore beBeeContent Full time $80,000 - $120,000
About Us:

Our company is a leading portfolio of high-growth brands specializing in sunless tan, sun care and body care products. We are driven to accelerate growth and improve profitability through sales, marketing, operations and strategic management expertise.

We have completed two acquisitions to date: Loving Tan and Coco & Eve. Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Our professional quality, natural olive color and flawless application are beloved by A-listers, creators and beauty lovers alike.

Coco & Eve's story starts in Bali, among the island's volcanic beaches and lush rainforests. We allow you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients.

The Role:

As a Social Marketing & Content Manager, you will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business with the objective to engage and convert customers. You will be responsible for delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and/or product launches anchored in data to help drive profitable brand growth.

  • Lead the execution of the approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on brand storytelling, results-focused content & impactful content creation that delivers results.
  • Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz & virality, driving high-impact content & views.
  • Oversee the creative ideation and implementation of the brand's content calendars & shoot schedule, delivering fun, original and KPI-focused content with high engagement.
  • Manage and achieve the execution of the brand's KPIs for each social channel platform, delivering increased brand growth, reach and engagements.
  • Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand's own channels.
  • Management of social marketing budget spend, maximizing investment to deliver content with strong ROI to achieve business goals.
Responsibilities:

Develop and execute comprehensive social media strategies to increase brand awareness, drive website traffic, and boost sales.

Manage and create engaging content for various social media platforms, including Facebook, Instagram, Twitter, and TikTok.

Collaborate with cross-functional teams to ensure alignment and consistency across marketing efforts.

Monitor and analyze social media metrics to optimize content performance and adjust strategies as needed.

Requirements:

4+ years of experience in social media marketing, with a track record in campaign management, content creation, and driving channel growth.

Strong knowledge of social media platforms (especially TikTok), influencer trends, and beauty market.

Excellent communication and organizational skills, both on and off camera; cross-collaboration with key stakeholders; third-party talent & creative partners.

Must be comfortable filming and featuring in content for brand content.

Proficient with editing software like Adobe Photoshop and CapCut.

Understanding of legal and copyright regulations within social marketing.

What We Offer:

Hybrid working arrangement.

Health insurance.

Flexi benefits.

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