
Social Media Brand Strategist
1 week ago
Social Media Brand Strategist
About the Role:
We are seeking a creative, results-driven marketer with a passion for beauty, haircare, and wellness to drive our brand presence through strategic branding initiatives and impactful social media campaigns.
This role requires both creative vision and analytical skills, with a strong ability to translate brand strategy into campaigns that enhance awareness, engagement, and loyalty. Key Responsibilities include developing and implementing branding strategies that align with company objectives, ensuring all marketing materials reflect consistent brand voice and identity, collaborating with internal creative teams and external agencies, conducting competitor and market analysis, planning and creating engaging content for various platforms, driving community engagement, collaborating with influencers, and monitoring campaign performance and ROI.
Key Responsibilities:
- Develop and implement branding strategies that align with company objectives.
- Ensure all marketing materials reflect consistent brand voice and identity.
- Collaborate with internal creative teams and external agencies to deliver high-quality, brand-aligned assets.
- Conduct competitor and market analysis to identify opportunities for innovation and brand differentiation.
- Plan and create engaging content for various platforms.
- Drive community engagement by responding to comments, messages, and reviews promptly.
- Collaborate with influencers, partners, and collaborators for brand campaigns.
- Plan and execute paid social media campaigns; monitor performance and ROI.
Requirements:
To be successful in this role, you will need:
- Diploma/Degree in Marketing, Communications, or related field.
- Minimum 3–5 years' experience in branding and social media management, preferably in beauty, haircare, skincare, or lifestyle industries.
- Strong knowledge of digital marketing strategies, social media platforms, and analytics tools.
- Creative storyteller with excellent written and verbal communication skills.
- Experience with influencer marketing and paid ads is a plus.
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