Strategic Brand Engagement Manager

23 hours ago

Singapore beBeeDigitalMarketing Full time $90,000 - $120,000
Job Description

The Digital Marketing and ABM Manager plays a pivotal role in driving marketing initiatives, focusing on identifying and targeting high-value brands in the B2B eCommerce industry. This position entails developing and implementing tailored marketing strategies to engage and convert these targeted brand accounts.

  • Develop and implement ABM strategies that specifically target high-value brands within the B2B eCommerce sector, identifying key decision-makers and influencers within these organizations.
  • Design and manage a content strategy that includes various formats such as informative blogs, in-depth whitepapers, engaging infographics, and compelling case studies, tailored to attract and engage prospects at different stages of the funnel.
  • Utilize email marketing, social media, SEO, and SEM to disseminate content effectively and maintain continuous engagement with prospects.
  • Oversee the lead nurturing process, ensuring that digital content is strategically deployed to move leads from awareness to consideration and decision stages.
  • Collaborate with sales teams to align digital marketing content with the specific needs and interests of targeted accounts, enhancing the effectiveness of ABM efforts.
  • Analyze the performance of content across various channels, refining strategies to improve engagement and conversion rates.
Required Skills and Qualifications

To be successful in this role, candidates should possess:

  • A minimum of 4-6 years of experience in digital marketing and ABM, with a strong focus on lead nurturing and content strategy in the B2B eCommerce space.
  • A Bachelor's degree in Marketing, Business, or a related field.
  • A proven track record in developing and executing content that effectively engages and progresses leads within the sales funnel.
  • A strong understanding of brand dynamics within the B2B eCommerce sector and how to effectively engage them through digital marketing and ABM.
  • Familiarity with various content formats and digital marketing channels, and how they can be leveraged for effective lead nurturing.
  • Proficiency in marketing and sales software like Hubspot, Salesforce, and digital analytics tools.
  • Strong analytical skills to measure content effectiveness and lead nurturing success.
Performance Metrics

Success will be measured by the effectiveness of targeting and engaging brand accounts, evaluated through brand-specific campaign performance metrics, lead conversion rates, and overall impact on sales.

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