Fragrance Marketing Expert
2 weeks ago
About the Job
The Marketing Manager role at International Flavors & Fragrances is an exciting opportunity for a marketing professional to drive business growth and develop differentiated customer value propositions for global and local customers. In this position, you will be accountable for the marketing strategy and work closely with cross-functional teams to build and implement country category platform initiatives & innovation from a marketing perspective.
Key Responsibilities
- Build in-depth market, brand, and consumer understanding for cross categories and leverage this knowledge with customers.
- Partner with cross-functional teams to develop category knowledge and build and implement country category platform initiatives & innovation from a marketing perspective.
- Drive brand-variant white space analysis and identify actionable insights to generate business opportunities with differentiated customer value propositions.
- Partner strategically with commercial and fragrance development teams to build holistic customer-focused solutions to drive future business growth.
- Generate new business opportunities by building differentiated value propositions for IFF's fragrance and technology solutions.
- Work closely with cross-functional teams on assigned customer projects, implement efficient ways of working, and offer strategic marketing deliverables to win business.
- Define and build inspirational and impactful client presentations for workshops and inspirational events translating into customer brand implications and/or business opportunities.
- Collaborate with regional/global marketing teams to share intelligence and insights on assigned categories and brand movements on a regular basis.
- Customize global trends presentation for local markets and offer valuable regional/local inputs.
- Guide, mentor, and develop direct reports and junior marketing team members.
Requirements
For this role, we are looking for a candidate with a bachelor's degree in business development/marketing or a related field and at least 10 years of experience in fragrance industry marketing or relevant B2B or B2C marketing experience in adjacent industries (preferably FMCG, Flavors, Chemical/Ingredients). The ideal candidate will have a proven ability to effectively connect consumer and market insights with fragrance and technical solutions into an integrated story and communicate the same through impactful presentations to customers. Strong project management, negotiation, and problem-solving skills are also essential.
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