CRM Marketing Specialist

2 weeks ago

Singapore MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD Full time
Job Title: CRM Marketing Analyst

We are seeking a highly skilled CRM Marketing Analyst to join our team at MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD. As a CRM Marketing Analyst, you will be responsible for building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.

Key Responsibilities:
  • Develop and execute messaging optimization strategies to drive marketing performance.
  • Collaborate with market strategists to create and manage marketing campaign processes.
  • Design and implement project plans with clearly defined deliverables and resources.
  • Monitor messaging programs and campaigns, identifying and mitigating issues.
  • Implement and audit analytic encoding to enable messaging effectiveness.
  • Drive messaging reporting and run ad hoc analysis as requested.
Requirements:
  • 4+ years of experience in marketing executing CRM/Lifecycle channel optimization and insight.
  • Working knowledge of SQL and template scripting (e.g., AMPscript, Liquid).
  • Experience in email, push, SMS, in-app messaging channels and platforms.
  • Understanding and administration of message experimentation best practices.
  • Attention to detail, with an ability to identify issues and implement remedies.
  • Proficiency in building HTML emails from asset files.
  • Analytic orientation and curiosity, using insights to drive your next course of action.
  • Superior presentation, communication, and documentation skills.
  • Ability to multitask, handle simultaneous projects, and display composure under stress.
  • Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
  • Superior stakeholder partnership management via a consultative approach.
  • Working knowledge of agile methodologies and of Jira/Confluence.
  • Working knowledge of email and mobile channel best practices.
  • Ability to be on-call when high-priority business needs necessitate.
  • Experience supporting a regionally distributed stakeholder team.

We respect your privacy and all communication will be treated with confidentiality. If you wish to know more about this position or explore other roles, please prepare your updated profile and get in touch with us.

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