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Content Strategist for Wedding/Events Platform

2 weeks ago

Singapore beBeeContent Full time $90,000 - $120,000
Social Media Specialist Job Description

We are seeking a skilled Social Media Specialist to join our team.

This is a 3-month freelance project with strong potential for ongoing collaboration as the platform scales.

  • Develop and execute a tailored Instagram and TikTok content strategy for the wedding/events niche.
  • Create, edit, and publish daily short-form video content aligned with trending formats and platform best practices.
  • Manage community engagement, including responding to comments, DMs, and facilitating authentic discussions.
  • Collaborate with wedding professionals and industry suppliers to generate relevant and engaging content.
  • Produce live demonstration content showcasing platform features in an approachable way.
  • Identify and adapt emerging social media trends to the wedding/events sector.
  • Track performance through analytics and adjust strategy for continuous growth and audience retention.
Required Skills and Qualifications

To be successful in this role, you will need:

  • Proven expertise in Instagram and TikTok content creation and strategy.
  • Strong understanding of short-form video formats and trend cycles.
  • Experience in the wedding or events industry is highly desirable, though not essential.
  • Familiarity with influencer marketing and UGC campaigns.
  • Ability to build community-driven content that feels genuine and approachable.
  • Demonstrated results in growing social media accounts and driving engagement through analytics-based decisions.
  • Creative storytelling skills with the ability to simplify complex concepts for broad audiences.
  • Experience with B2B2C platforms or marketplaces is a plus.
Benefits

This is a fantastic opportunity to work on a high-profile project and contribute to the growth of a leading freelance marketplace.

You will have the chance to develop your skills and expertise in social media content creation and strategy.

About the Project

This project involves developing a social media strategy for a wedding/events platform.

The goal is to increase visibility, engagement, and community around the platform.